Enders Analysis - About us

Claire Enders founded Enders Analysis in 1997 to provide senior corporate managers with an alternative perspective on 3G and the Internet from the uniformly optimistic industry and City research before the bubble burst.

Today, Enders Analysis offers its subscribers research generated by a programme covering the major commercial, regulatory and strategic issues in mobile and fixed line telecoms, TV and the Internet, as well as the major content businesses such as music, publishing and advertising. Our focus is on the European markets but we assess all key trends and regulatory issues in our sectors in major markets such as the US or Japan.

Our research is independent, impartial and grounded in analysis. It is not influenced by stock market considerations or corporate finance mandates. We have no interest in acting as advocate and promoter of new technologies or of specific companies and their strategies, unless we believe in them. We aim for the quality of real understanding that our readers need as they consider investment decisions.

In our view, this provides us with a significant competitive advantage over existing sources of research:

Investment banks may struggle to provide truly objective research because of potential conflicts of interest with trading objectives or corporate finance mandates. They tend to take for granted the success of corporate strategies and to misunderstand regulatory processes and objectives.
Market research firms, industry analysts and even independent consulting firms all face strong pressures to exaggerate the speed of adoption of new technologies and the prospective success of market participants, and assume that capital will be available for speculative schemes.

We are proud of our record of accuracy over the last nine years. A list of report summaries can be found here.

Team

	James Barford James Barford covers mobile operators and device manufacturers. James is a former senior equity analyst with Lehman Brothers, writing on incumbent fixed line and alternative network telecoms companies. He was previously a consultant with PwC in the telecoms strategy and policy team, working extensively with telecommunications operators and regulators in Europe, Asia and South America. James is a qualified chartered accountant and holds a degree in mathematics from Oxford University.

	Charles Bruce Charles Bruce is a researcher and tracks news for the team. He holds a degree in economic history from the University of St Andrews.

	Dr. Alice Enders Alice Enders coordinates the research programme of the company. She also covers broadband market developments in France, in particular local loop unbundling (LLU) and related telephony and content delivery strategies. Alice also covers online music. Alice is a former senior economist at the World Trade Organisation (WTO) in Geneva, where she last covered competition policy and telecoms regulatory developments in the European Union. She previously was professor of economics at York University in Canada. Alice holds a doctorate in economics from Queens University in Canada.

	Claire Enders Claire Enders started Enders Analysis in 1997 and leads the company. She previously worked in senior corporate development and strategy roles in all sectors of the UK entertainment industry (including cable, television and music). She holds a BA from Yale and an MBA from London Business School.

	François Godard François Godard covers broadband and digital TV developments in France, Italy and Spain. He has been an independent media consultant since 1991. His clients on research projects have included the Conseil Supérieur de l’Audiovisuel, Intelsat and the European Broadcasting Union. François has also written reports published by Informa and Screen Digest. He previously worked for the Aegis media services group. François graduated from the Institut d’études politiques in Paris; he also holds a degree in modern literature.

	Grant Goddard Grant Goddard covers the radio/audio sector. As a senior manager and consultant within the radio industry, he has developed and implemented launch strategies for groundbreaking radio brands, including Kiss FM (London), Radio City (India) and Radio Juventus (Hungary). He has also written extensively about the radio and music industries for trade and consumer publications. Grant studied economics at Durham University and is part way through an MA in Media Management.

	Will Harris Will Harris covers mobile telecoms operators. He is a former senior manager at Orange in the Corporate Strategy team, working on convergence, competitive positioning and new technology issues. Will is a qualified chartered accountant and holds a degree in economics from Bristol University.

	Ian Maude Ian Maude covers the online advertising sector and broadband content delivery strategies in the UK, France and Germany. He is a former VP at AOL Europe, where he ran the UK commercial and business development organisation. He also played a lead role in establishing the IAB, the industry body responsible for promoting interactive marketing. Ian holds an MBA from Warwick University.

	Douglas McCabe Douglas McCabe covers online publishing, new media business models and the impact of new media on existing markets. He is a former director of Fish4, the classified advertising portal, and has held senior marketing, operations and editorial positions in retail and B2B magazine publishing. Douglas is a literature and cinema graduate of Stirling University.

	Adam Rumley Adam Rumley is a research analyst covering fixed line telecoms operators in the UK and Europe. He holds a masters degree in physics from Imperial College London.

	Ben Rumley Ben Rumley is a research analyst covering music publishing and online music. He holds a masters in mechanical engineering from Bristol University, and studied at Purdue University in the US.

	Dr. Toby Syfret Toby Syfret covers television market developments in the UK and continental Europe. He has provided independent consultancy services on international TV broadcast and new media development issues. He is a leading international authority on ‘peoplemeter’ measurement of television audiences. Toby previously managed the Ogilvy and Mather European media centre, and was head of new media at J. Walter Thompson. Toby holds a doctorate in philosophy (developmental psychology) from Cambridge University.

	Sophy Thorpe Sophy Thorpe handles all the production and company administration. She formerly ran her own presentation preparation business and was a member of the marketing communications group at HSBC.

	Ian Watt Ian Watt covers fixed line telecoms operators including incumbents and new entrants in the UK and continental Europe. He is a former senior advisor with PwC in the telecoms strategy team where he specialised in market analysis, working extensively with fixed and mobile operators in Europe and around the world. He previously held strategy and marketing positions at BT International and ITT. Ian holds an MBA from INSEAD.