Topic “Facebook” | Enders Analysis

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Topic “Facebook”

	Sector(s)	Date
Facebook - the IPO effect Facebook’s IPO prospectus confirms that the social network is an internet colossus, with 845 million users worldwide and $3.7 billion in revenue in 2011 Growth potential in display advertising, which accounts for the majority of revenue, seems limited with increasing mobile substitution in major ad markets and future user expansion largely in lower yielding countries There is significant potential to increase income from payments and other businesses beyond social games, but the company’s strategy is unknown at this point Facebook	Media, Internet	February 2012 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Google UK results: mobile and display ascendant Google’s UK revenue grew 23% to £676 million in Q4 2011, taking 2011 revenue to £2,525 million, up 20% year-on-year, 2 ppts below our November estimate Globally, gross revenue rose 25% year-on-year, with mobile and display performing strongly, but rising costs pulled net revenue growth down to 8% Our growth forecasts for Google’s UK revenue remain unchanged; we expect UK internet ad spend to rise from £4.7 billion last year to £5.8 billion by 2013, representing 35% of total advertising, as print continues to fall Facebook Google	Media, Internet	January 2012 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Google versus Facebook: display advertising Facebook is winning the battle for eyeballs and advertising in the internet display arena, with revenues projected to reach $5.3 billion in 2012 By comparison, we expect Google to achieve revenue of $2.5 billion, after traffic acquisition costs, though it remains the king of internet advertising, due to its dominance of search Increasing advertiser demand for scale and performance will make many publishers increasingly reliant on one or both of the internet giants for audience and revenue growth Facebook Google	Media, Internet	December 2011 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK social gaming outlook This presentation analyses the social games market in the UK. UK consumer spending on games software, like other recession-battered markets, has been flat for the last two years. At the same time, however, there has been rapid growth in PC-based social gaming, fuelled by the free to play nature of most games and viral marketing capabilities of social networks particularly Facebook. Facebook Google	Media, Internet	October 2011 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
European internet advertising: display on top Internet advertising grew 15% YoY to €17.7 billion across Western and Central & Eastern Europe in 2010, according to provisional figures from IAB Europe As in the US, growth in display, increasingly powered by social media, outpaced that of search, with display accounting for 33% of spend (up 3 ppts YoY) We have updated our forecasts for 5 key markets – UK, Germany, France, Italy and Spain – and now project aggregated growth of 10% in 2011 and 13% in 2012 Facebook	Media, Internet	June 2011 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Facebook’s threat to Google Facebook's audience and consumption growth is now generating substantial and rising display advertising revenue, with consensus estimates of $2 billion in 2010, up 160% YoY, and it will overtake Google on this count this year The social network's growing position as the centre of the internet experience is enabling it to become a platform for other services, such as e-commerce, making it an increasing strategic threat to Google, as well as other players in the digital media Facebook Google	Media, Internet	May 2011 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Facebook: here, there and everywhere Facebook Messaging adds email, IM and SMS to Facebook messages. Some portion of the social network’s 600+ million users will switch to Facebook for an all in one text-based communications service Switchers to Facebook Messaging in the US will reduce the display ad revenues of traditional portals, like Yahoo! and Microsoft, which use such tools to drive traffic Less affected is Google. Some Gmail users will switch, but Google’s core business model is selling search advertising, where it is not challenged by Facebook (yet) Facebook Google	Media, Internet, Non-UK Media	November 2010 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK internet advertising: 5 year forecasts We forecast UK online advertising to grow by 8% CAGR to £5.1 billion by 2014, representing approx. 33% of total advertising spend, overtaking press Search is the main growth engine, which we predict will reach £3.1 billion in 2014, due to its appeal and value to advertisers as a sales and lead generation tool Growth in spend on social media and video networks will push online display to just over £1 billion by 2014; whilst classifieds will grow to £840 million Facebook Google Yell	Media, Internet	September 2010 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Facebook: how to win friends and influence publishers and developers Facebook CEO Mark Zuckerberg has set out a vision of the social network as the hub of a personalised internet based on real identities and connections – the so called ‘Social Graph’, with Facebook providing the infrastructure Simplified tools for apps and new social plug-ins for third party sites will increase Facebook’s influence both on and off the core platform, but raise some privacy concerns Facebook	Media, Internet	May 2010 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Internet advertising: movin’ on up Internet advertising rose 4.2% YoY in 2009 on a like-for-like basis in the UK, according to IABUK/PwC, due to growth in search, with classified and display down; however, previously unreported spend, including Facebook, pushed the total to £3.54 billion Last year, for the first time, Google accounted for over half of spend (versus one third in the US) and 12% of UK ad revenue, a market presence that is significantly larger than in the US Facebook Google	Media, Internet	March 2010 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Mobile media goes beyond the iPhone Mobile content is moving to the centre of strategies for online media. At MWC, the world’s biggest mobile conference, Google announced it now develops all products ‘mobile first’ and Facebook reported a quarter of its 400m users access the service through mobile Three years after the iPhone launched, the handset industry is catching up, adding decent user interfaces and mobile apps to colour touch screens and taking easy access to mobile content beyond the iPhone Apple Facebook Google	Media, Mobile, Internet, Telecoms	March 2010 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK quarterly internet trends The internet continues to gain share of media consumption and advertising at the expense of traditional media in the UK. This report highlights key online trends in the UK and our current forecasts for internet advertising in 2010 (we will address mobile advertising separately) Facebook Google	Media, Internet	March 2010 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK internet advertising: raising 2010 forecasts Recent news flow – including Google UK’s Q4 2009 results and reports of facebook’s rapid revenue growth – points to a better than expected recovery in internet advertising. On a like-for-like basis, we estimate that online ad spend grew 2.2% last year to £3,425 million or 23.5% share of total advertising We have raised our 2010 UK forecasts and now predict that Google’s UK gross revenue will grow 12.5% YoY, helping to drive online advertising spend up 7.6% to £3,685 million (excluding sites currently not reported by IABUK/PwC) Facebook Google	Media, Internet	February 2010 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.