The Googlephone: nice software, shame about the hardware
The long awaited first Android-driven handset was launched this week, and with the Google logo emblazoned on the back it has been swiftly christened the Googlephone
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Mobile, Telecoms |
September 2008 Access this report
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The Hargreaves Report: tilts at windmills
The Hargreaves review of UK intellectual property law proposes to introduce a “limited private copying” exception to legalise existing recopying across devices
The proposed Digital Copyright Exchange (DCE) is a good idea, but industry reticence to financing and using a DCE is a challenge
Practical solutions to licensing digital content-based services should be the focus of Coalition efforts to spur innovation and economic growth |
Media, Internet, Music and Radio |
May 2011 Access this report
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The mobile internet, apps and the route to market
By 2015 we expect internet-centric smartphone penetration in the UK to reach 75% and mobile internet use to reach 28% of total time spent online. The dynamics and ecosystems of the mobile internet, and in particular the app model, will become a significant part of overall digital strategies
First seen as an interim reaction to slow networks and small screens, mobile apps have become a major new route to market for publishers and ecommerce providers, and are likely to spread to new areas |
Media, Mobile, Internet, Telecoms |
January 2011 Access this report
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The mobile platform wars
In this report we outline the current state and likely development of the war between mobile platforms. We discuss installed bases and activity levels, the key issues facing Apple and Android, including Android fragmentation and Google's acquisition of Motorola, and go on to look at the tablet market and the outlook for RIM, Nokia and Windows Phone. |
Media, Mobile, Technology, Telecoms |
August 2011 Access this report
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Themes from Mobile World Congress
Mobile operators, services and handset makers are diverging – they all come to the MWC but have increasingly little to say to each other as their businesses move in very different directions
In the context of -5% European mobile revenue growth, the MNOs at the MWC were a sober bunch, focusing on industrial services, defensive moves around messaging, and a (not unreasonable) plea to regulators for some relief |
Mobile, Telecoms |
March 2012 Access this report
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UK behavioural targeting: Google raises the ante
Google’s announcement that it will offer ‘interest-based’ advertising to key partners on YouTube and its AdSense publisher network from next month, with a wider rollout later this year, raises the ante for behavioural targeting
Targeting based on users’ activity on publisher websites has become widespread, but concerns over privacy have slowed deployment of technologies that track users’ entire click-stream activity on the internet, such as Phorm |
Media, Internet |
March 2009 Access this report
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UK Classified Advertising Annual Report: Part Two- Property, Auto, Directories
Part Two of our annual report on classifieds covers property, auto (used) and directories
As with recruitment, covered in Part One, a step change downwards has occurred in the underlying volumes of transactions driving classifieds in property, autos and directories
Publishers of commercially-run classified sites must contend to different degrees with the presence of Google |
Media, Press, Internet |
August 2010 Access this report
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UK internet advertising forecasts for 2012/2013
Recent news flow and feedback from media buyers indicates that growth in UK internet advertising is slowing due to the ongoing weakness in the economy
Paid search, buttressed by its link to e-commerce and measurable ROI, is suffering less than internet display, with growth in spend on social media slowing and price deflation especially for non-premium inventory
Online classifieds are also being hit by the economic woe, resulting in some sectors growing more slowly and non-advertising communications taking a larger share of spend; the secular shift to the internet continues |
Media, Internet |
June 2012 Access this report
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UK internet advertising powers ahead
According to IABUK/PwC, internet advertising grew 14.4% like-for-like in 2011 to £4.8 billion, overtaking press to become the single largest advertising medium
Search was again the main growth driver, surging 17.5% to £2.7 billion last year, while display rose 13.4% and classifieds increased just 5.2% on the weak economy
We now forecast internet advertising will increase 14% in 2012 and 12% in 2013, taking spend to £6.1 billion or 36% of UK advertising, up from 30% in 2011 |
Media, Mobile, Internet, Telecoms |
April 2012 Access this report
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UK internet advertising strong in H1 2011
Internet advertising rose strongly in H1 2011, according to the latest IABUK/PwC figures, increasing 13.5% YoY compared to 1% growth in spend on other media
Search grew 12.6% YoY while display was up 18.6%, in line with our forecasts, but classifieds slowed, up just 3% YoY, with recruitment and other sectors stagnating
Our internet advertising forecasts for 2011 and 2012 remain unchanged at 12% and 13% respectively |
Media, Internet |
October 2011 Access this report
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UK internet advertising: 5 year forecasts
We forecast UK online advertising to grow by 8% CAGR to £5.1 billion by 2014, representing approx. 33% of total advertising spend, overtaking press
Search is the main growth engine, which we predict will reach £3.1 billion in 2014, due to its appeal and value to advertisers as a sales and lead generation tool
Growth in spend on social media and video networks will push online display to just over £1 billion by 2014; whilst classifieds will grow to £840 million |
Media, Internet |
September 2010 Access this report
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UK internet advertising: Facebook to the fore
UK internet ad spend rose 13% YoY in 2010 to £4.1 billion; stripping out newly included formats such as mobile and Google hedging gains indicates actual growth was 15%
Growth in display, increasingly powered by Facebook and Google, continued to outpace that of search, with early signs that some brand advertising is shifting online
We have revised our growth forecast for 2011 to 10%, taking spend including mobile to £4,400 million, pushing the internet’s share of total advertising to 27% |
Media, Internet |
April 2011 Access this report
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UK internet advertising: raising 2010 forecasts
Recent news flow – including Google UK’s Q4 2009 results and reports of facebook’s rapid revenue growth – points to a better than expected recovery in internet advertising. On a like-for-like basis, we estimate that online ad spend grew 2.2% last year to £3,425 million or 23.5% share of total advertising
We have raised our 2010 UK forecasts and now predict that Google’s UK gross revenue will grow 12.5% YoY, helping to drive online advertising spend up 7.6% to £3,685 million (excluding sites currently not reported by IABUK/PwC) |
Media, Internet |
February 2010 Access this report
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UK local media: a holy grail?
This report explores and quantifies expenditure in the local media landscape. Flat disposable income and the rise in e-commerce continue to force many retailers from the high street, though we argue first-rate small and medium enterprises (SMEs) have the opportunity to grow share of the local market, despite these pressures |
Media, Press, Internet |
December 2012 Access this report
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UK mobile advertising begins to take off
UK mobile advertising jumped 157% year-on-year to £203 million in 2011, marginally higher than our forecast of £180 million, with strong growth in both search and display
Mobile advertising now accounts for 6% of internet search and display spend, but still lags mobile devices’ share of internet consumption, which has been rising strongly due to rapid smartphone and tablet adoption, and we estimate is now at around 15%
We expect much of the lag between mobile’s share of internet consumption and ad spend to disappear over the next five years, indicating continued high growth |
Media, Mobile, Internet, Telecoms |
March 2012 Access this report
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UK mobile user survey 2012: networks over handsets (apart from the iPhone)
In this report we show the findings of our 2012 UK mobile user survey. The report is a wide ranging analysis of the mobile market based on our consumer research, focusing on the competitive landscape among the mobile operators and smartphone manufacturers, and the changing consumer behaviour that has and will continue to impact the market |
Mobile, Telecoms |
June 2012 Access this report
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UK quarterly internet trends
The internet continues to gain share of media consumption and advertising at the expense of traditional media in the UK. This report highlights key online trends in the UK and our current forecasts for internet advertising in 2010 (we will address mobile advertising separately) |
Media, Internet |
March 2010 Access this report
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UK social gaming outlook
This presentation analyses the social games market in the UK. UK consumer spending on games software, like other recession-battered markets, has been flat for the last two years. At the same time, however, there has been rapid growth in PC-based social gaming, fuelled by the free to play nature of most games and viral marketing capabilities of social networks particularly Facebook. |
Media, Internet |
October 2011 Access this report
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View from Mobile World Congress
Major European mobile operators were downbeat, with mobile revenue growth in Europe still massively underperforming the US, and their (misplaced in our view) anger at the OTT players being channelled into promoting new mobile OSs to compete with both Apple and Android
Samsung is cementing its dominance, while the other branded players focus on flagship models to try to cut through the noise. Meanwhile the flood of Android from Chinese OEM/ODMs is growing, at increasingly good quality. All other mobile platforms appear increasingly marginal |
Mobile, Telecoms |
March 2013 Access this report
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Waiting for Googlephone
Google has announced that, alongside other industry partners, it is to create ‘Android’, a new operating system for mobile phones which is designed to facilitate the design and use of 3rd party applications, and which is planned to be in handsets from H2 2008 |
Mobile, Telecoms |
November 2007 Access this report
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