Sky Italia vs Mediaset Premium
Sky Italia’s strategy of selling low-priced satellite packages and HD set-top boxes has sharply reduced profitability, but helped subscriber growth
Escalating per user costs of football rights in a PAYG model has dissolved the profitability of Mediaset Premium, with no real upside visible
Sky Italia and Mediaset Premium both face the strong headwinds of the long consumer recession in Italy |
Media, TV |
March 2012 Access this report
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ECJ Murphy judgment - Who will win?
The European Court of Justice (ECJ) judgment in the Portsmouth pub landlady case looks to have opened the door to legitimising the private or domestic use of decoders to watch premium sports and other pay-TV content outside the territories for which they were licensed
The outcome could prove to be a significant commercial opportunity for Sky to expand its overseas distribution among residential customers, but an extra test for the Football Association Premier League (PL) as it designs the next round of contracts with a view to at least maintaining current revenues |
Media, TV |
October 2011 Access this report
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Italy: Update on free-to-air and pay-TV
In this presentation we highlight Mediaset's star position among European FTA broadcasters, enjoying the highest share of its national advertising market (and profit margin), stable throughout digitalisation and secure for the future |
Media, TV, Non-UK Media |
December 2010 Access this report
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Sky Italia and Sky Deutschland
This report on Sky Italia and Sky Deutschland, News Corporation’s Continental Europe pay-TV assets, complements our coverage of BSkyB in the UK. We look at the market environment, including regulation and competition. The report also provides subscriber, revenue and earnings forecasts and SWOT analysis. |
Media, TV, Non-UK Media |
October 2010 Access this report
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Sky Italia and the broadband question
Positive Q3 FY 2006 results and the announcement of a possible flotation have raised speculation that Sky Italia may be gearing itself up to follow BSkyB’s entry into broadband |
Media |
May 2006 Access this report
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