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Topic “Yell”

Format: 2014-04
Format: 2014-04
Sector(s) Datesort icon

Google + Android and mobile

By the end of 2013 there will be more iOS and Android devices in use than PCs. Google is using Plus and Android to reposition itself to take advantage of this, extending its reach and capturing far more behavioural data

We believe a helpful way to look at Google is as a vast machine learning project: mobile will feed the machine with far more data, making the barriers to entry in search and adjacent fields even higher

Media, Mobile, Internet, Technology, Telecoms July 2013 Access this report

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UK local media: a holy grail?

This report explores and quantifies expenditure in the local media landscape. Flat disposable income and the rise in e-commerce continue to force many retailers from the high street, though we argue first-rate small and medium enterprises (SMEs) have the opportunity to grow share of the local market, despite these pressures

Media, Press, Internet December 2012 Access this report

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Hibu and directory classified outlook

The last of our four reports on specialist advertising focuses on business directories, probably the most rapidly changing marketplace of them all

The transition from listings to marketing services seems to be unfolding as quickly as the transition from print listings to digital listings that preceded it

While listings advertising expenditure is collapsing, the 'marketplace' for local business communications is expanding and being competed for by a much wider range of businesses. Hibu (Yell) has positioned itself well as a '360 degree' solution

Media, Press, Internet October 2012 Access this report

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Print media outlook: make the most of 2012

We forecast print media advertising will be down by about 4% in 2012, with national newspaper display roughly flat, performances we envisage will be seen as a temporary reprieve once the substantially tougher 2013 that we expect to follow is underway

Print media is not out of the structural woods, and even relatively small revenue contraction will amplify pain as the opportunities for further streamlining fixed-cost physical distribution operations are realistically diminishing

Media, Press March 2012 Access this report

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Enders Analysis' Annual Conference

Enders Analysis co-hosted its annual conference, in conjunction with BNP Paribas and Deloitte, in London on 19 January 2012. The event featured talks by 13 of the most influential figures in media and telecoms, and was chaired by Sir Peter Bazalgette. An edited transcript of notes taken during the speaker presentations follows.

Media, Technology, Telecoms February 2012 Access this report

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Yell still shouting as its market crashes

Revenues and profits continue to crash at the directory giant as local and small business expenditure shifts to cheaper online media

We believe Yell’s challenges may be less about share of voice, and more about how to absorb the pace of structural change – and to operate its business effectively from a much lower top-line

Tough conditions in all territories – UK, US, Spain and Latin America – have accelerated structural change, but Yell has some advantages over the start-ups, search algorithms and social networks that surround it

Media, Press, Internet May 2011 Access this report

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UK internet advertising: 5 year forecasts

We forecast UK online advertising to grow by 8% CAGR to £5.1 billion by 2014, representing approx. 33% of total advertising spend, overtaking press

Search is the main growth engine, which we predict will reach £3.1 billion in 2014, due to its appeal and value to advertisers as a sales and lead generation tool

Growth in spend on social media and video networks will push online display to just over £1 billion by 2014; whilst classifieds will grow to £840 million

Media, Internet September 2010 Access this report

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Yell shortfall shines spotlight on local advertising

Yell announced this week that full year sales growth (to March 2008) in its UK operations would be 2%, sharply down from the previously forecast 3%, due to “toughening market conditions” since the start of 2008

Media February 2008 Access this report

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Will Google buy Yell?

Rumours that Google was acquiring Yell emerged at the end of last week, but we doubt the search giant would be interested in purchasing a traditional media company, particularly not one predominantly in print

Media, Internet January 2008 Access this report

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Yell UK and Classified Directory Advertising Services

Yell UK is the dominant supplier of Classified Advertising Directory Services (CDAS) in the UK. Its principal competitor is BT but, as a natural monopoly, it is regulated, and has just undergone a sector review lifting the price caps currently in place. What does the future now hold for Yell, and more generally for CDAS, which has been the only growth sector in print classified advertising since 2004?

Media, Press, Internet February 2007 Access this report

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