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Topic “Internet”

Format: 2015-04
Format: 2015-04
Sector(s) Datesort icon

UK quarterly internet trends Q4 2014

During 2014, the PC finally lost its crown as the main device for accessing the internet: for the first time, aggregate usage on mobile devices accounted for more than half of all time spent online.

Two thirds of people now have a smartphone, which is becoming the main method for getting online, while tablet penetration appears to be flattening out and the PC internet audience is in decline.

Media, Internet, Technology, Telecoms March 2015 Access this report

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Auto Trader IPO: driving home advantage

Auto Trader’s long-touted IPO has valued the car sales platform at £2.4bn, 17x EBITDA, matching Zoopla multiples but substantially lower than Rightmove’s 23x Auto Trader is both the most successful print to digital transition – and has also built the widest moat of any specialist classified service – that we have seen, and not just in the UK The near term market for used cars in the UK looks quite buoyant. However, some signs of slowdown in Auto Trader usage and slower longer term growth in the used car market provides some uncertainty further out

Media, Press, Internet March 2015 Access this report

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Apple Watch: the next must-have device?

Apple has provided more details on its smartwatch range, on sale from April, priced between $350-$17,000 to appeal to a wide range of would-be buyers and initially focusing on enhancing the iPhone through added convenience.

The Watch is likely to develop quickly in the next few years, and has the potential to become an indispensable tool for managing payments, health data and identity, as well as controlling other connected devices.

Media, Mobile, Internet, Technology, Telecoms March 2015 Access this report

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Context is queen: the value of media environment

New evidence suggests brand owners and agencies have considerably different perceptions of how the digital marketing marketplace is performing.

The timing of these findings is critical, as digital display growth in the UK is far more advanced than in any major advertising market.

One of the perceived risks of a relatively narrow measurement provision is that media context is being diluted, with long term implications for the value of marketing inventory across all media.

Media, Internet, Technology February 2015 Access this report

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New phase for news trends

News has entered a new phase, defined by the disruptive forces of mobile, social media and video, effecting rapid changes in consumption and the underlying economics for news businesses: the level of change and innovation is rewiring the structure and financial models for news more quickly than many news providers are able to respond.

Media, Press, Internet February 2015 Access this report

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UK takes from Consumer Electronics Show 2015

The Consumer Electronics Show in Las Vegas revealed the ‘next big thing’ for consumers to be products embodying the Internet of Things (IoT), controlled from the smartphone or the vehicle Wearables like fitness bracelets are already selling well in the UK, amongst the largest per capita markets for consumer electronics, and next up is the launch of Apple’s smartwatch Building out the smart home is the focus of the current wave of devices imbedded with sensors on show at CES 2015, with apps developed on platforms supplied by Samsung, Google and Apple

Media, TV, Internet, Non-UK Media, Technology February 2015 Access this report

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Bigger than ever: Apple's Q1 2015 results

The iPhone 6 and 6 Plus drove Apple’s most extraordinary quarter ever, with the company’s position in the smartphone market improving on all fronts: explosive growth in China, rising market share in the US and a rising average sales price.

By contrast, iPad sales continued to decline in spite of the iPad Air 2’s release, suffering from cannibalisation by the phablet-sized 6 Plus and saturation in developed markets. Apple has a strategy to revive sales, which may bear fruit later in the year.

Media, Mobile, Internet, Technology, Telecoms February 2015 Access this report

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Digital UK 2015

This Digital UK 2015 report is a collaborative effort by research partners Enders Analysis and EY. Encapsulating materials in the public domain and proprietary to the partners, it sets out to demonstrate the vibrancy of the UK’s digital economy and its potential for growth.Key UK strengths include:

Media, Mobile, Fixed line, Internet, Technology, Telecoms February 2015 Access this report

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End of Netflix tightrope just in sight

In marked contrast to its Q3 2014 results release, Netflix reported a strong Q4 with respect to paid subscriptions that was ahead of company guidance and consensus expectations

The positive news about subscriber numbers, which saw a sharp jump in share price immediately after the results, was heavily reinforced by Netflix’s announcement of its aim to expand its global base from 50 to 200 countries over the next two years and generate a material profit from 2017

Media, TV, Internet January 2015 Access this report

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Case studies: BuzzFeed, Vice, YouTube vloggers (Ofcom PSB review)

As part of Ofcom’s third review of public service broadcasting, Enders Analysis produced 12 case studies of online media services, examining how they contribute to the public service objectives. The full report and all case studies are available on the Ofcom website.

Here we present three of those case studies: BuzzFeed, Vice, and the phenomenon of YouTube ‘vloggers’ producing content for young people. These represent sources of innovative content unlike that found in traditional media.

Media, TV, Press, Internet, Technology, Telecoms December 2014 Access this report

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Online media services report (Ofcom PSB review)

Ofcom released its third review of public service broadcasting on 15 December, focusing on "Public Service Content in a Connected Society". Enders Analysis assessed how online media services contributed to the provision of public service content over the course of the review period (2008-2013). This report represents a summary and key themes of our findings.

Relevant media content is now available over the internet from a huge number of sources. As well as affecting how media content is distributed and consumed, the internet is changing the nature of content available and funding models.

Media, Internet, Technology, Telecoms December 2014 Access this report

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UK advertising expenditure forecast 2014-2016

2014 has been a good year for total advertising, which we forecast to grow by 5.5% across the year; display advertising spend is also forecast to grow by over 6% year-on-year. This is largely thanks to a positive economic backdrop, where we have seen a significant rise in consumer expenditure over the last two years

Media, TV, Press, Internet, Music and Radio December 2014 Access this report

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UK quarterly internet trends Q2 Q3 2014

The shift to mobile continues, with the smartphone replacing the laptop as the device with the most users, although the rate of tablet adoption has slowed somewhat.

This shift will change the online revenue mix, with mobile being better suited to content, native and video advertising than traditional display and search. Mobile devices also now account for the majority of visits to retail sites, and more than a third of spend online.

Media, Mobile, Internet, Technology, Telecoms December 2014 Access this report

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Auto classified advertising

Auto is the third category in our annual series of reports on UK classified advertising, following UK classifieds and recruitment category outlook [2014-094] and Property classified advertising [2014-098]. In this year’s report we analyse the key drivers in the communications marketplace for used cars, notably transaction volumes and pricing. Overall the auto market is relatively buoyant, with the post-recession new car sales boom starting to feed into used car revenues in 2014, although the sustainability of this credit fuelled growth is far from certain.

Media, Press, Internet November 2014 Access this report

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Property classified advertising

Property is the second category in our annual series of reports on UK classified advertising, following UK classifieds overview and recruitment outlook [2014-094] and with autos to follow. Our property market report analyses the key drivers in the communications marketplace for UK domestic property, notably transaction rates and house prices, but also substantial developments in government policy. We analyse the estate agent marketplace and drill down into expenditure patterns for property advertising across all media, and provide five year forecasts.

Media, Press, Internet November 2014 Access this report

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UK classifieds overview and recruitment category outlook

Our annual series of reports on expenditure on advertising in the classified verticals of jobs, property and autos, kicks off with an overview of the print-to-digital transition that lifted the share of digital to over 50% in 2013. In summary, digital consumers are becoming more sophisticated and mobile traffic growth is accelerating. We thus expect classified services to be under pressure to innovate more in the next two to three years, particularly with improved mobile offerings.

Media, Press, Internet November 2014 Access this report

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UK Digital Upfronts and internet advertising update

Recently we attended the inaugural IABUK Digital Upfronts, in which 11 digital media companies pitched their wares to advertising agencies and advertisers.

UK growth in internet advertising is now powered by mobile, social and video, and these three areas were the focus of the Upfronts.

The Upfronts are symbolic of the rising importance of digital media in the UK and worldwide; while broadcast television remains the king of brand advertising, marketing and advertising are becoming less TV-centric.

Media, Internet November 2014 Access this report

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The TV/digital advertising debate

In the last few days we have spoken to key authorities in advertising in the US, UK and Europe.

We have been exploring the critical debate: the degree to which TV consumption and TV advertising are shifting and will shift to digital. Recent media coverage has argued traditional TV business models could start to unravel in the medium term. We disagree.

Media, TV, Internet, Technology, Telecoms October 2014 Access this report

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Wrists and rewards: Apple's announcements

Apple has fulfilled its promise to roll out innovative new products this year, launching Apple Watch into the nascent wearables market and Apple Pay, a new mobile payments service, as well as moving the iPhone into ‘phablet’ territory.

The larger-screened 6 and 6 Plus should revive growth in iPhone sales and ASP, as well as providing another variable to compete in the mid-tier handset segment; Apple Pay further enhances Apple’s lock on its customer base.

Media, Mobile, Internet, Technology, Telecoms September 2014 Access this report

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Online scoops TV news

Older adults have always watched more TV than younger adults, and even more TV news. The gap has widened over the last five years following the rapid rise in online news consumption via websites or apps among the under 35s, where online is now used as widely as TV for getting news.

Recently published survey data by Ofcom (UK) and Reuters (10 countries) highlight the importance of online as a tool for accessing breaking news, whether search engines, news websites or social networks, along with an expanding field of news content.

Media, TV, Internet August 2014 Access this report

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