Enders Analysis

News International’s decision to raise the price of the Sun on Sunday is partly a result of it being seriously under-priced since launch and partly a signal of a broader strategic focus at News International and press generally

With digital revenues not scaling as publishers had hoped and with print advertising continuing its structural decline, newspaper and magazine publishers are finding success with the oldest trick in the book: increasing cover prices to drive up income

Digital disruption is causing the decline and fall of print media, but the new online landscape is not settled. Not all newspapers will survive the transition to digital

So far, most newspaper brands (at least in the UK) have chosen to remain free online, relying on advertising revenue. Recent announcements at the Telegraph Media Group, News International and elsewhere indicate this is changing

While a handful of global news sites that achieve huge scale could remain free, many services will have to charge consumers for access

Slides from the presentations by the following speakers at the Media & Telecoms: 2013 & Beyond conference on 15 January 2013: •Anthony Wood, CEO, Roku •Anne Bouverot, Director General, GSMA •Thomas Hesse, Chief Digital Officer, Bertelsmann

Enders Analysis co-hosted its annual conference, in conjunction with BNP Paribas and Deloitte, in London on 15 January 2013. The event featured talks by 14 of the most influential figures in media and telecoms, and was chaired by Sir Peter Bazalgette.

Persistent, anaemic economic growth continues to constrict all spend on recreation and culture, especially for lower income consumers. Female readers, the bedrock of the magazine industry, will be especially hard hit by government austerity measures, which will begin to bite in 2013

Smartphone and tablet ownership amongst wealthier consumers has already impacted their spend on magazines. The industry can expect further shocks as mobile device penetration grows among older and also lower income demographics

On 29 November, the Leveson Inquiry into the culture, practices and ethics of the press finally issued its report. Its verdicts on the conduct of the press, politicians and police were less severe than expected.

The three main political parties have accepted most of the report’s recommendations, but have disagreed over the use of statute. As expected, the Conservatives are against, while Labour and the Lib Dems are in favour.

The last of our four reports on specialist advertising focuses on business directories, probably the most rapidly changing marketplace of them all

The transition from listings to marketing services seems to be unfolding as quickly as the transition from print listings to digital listings that preceded it

While listings advertising expenditure is collapsing, the 'marketplace' for local business communications is expanding and being competed for by a much wider range of businesses. Hibu (Yell) has positioned itself well as a '360 degree' solution

The second of our four reports on specialist advertising focuses on the property sector, and specifically assesses the implications for Rightmove and the sector generally of the merger of Zoopla with DMGT's property portfolio, which includes Find a Property and Prime Location The merger creates a market duopoly that will put print media under further pressure, though Estate Agents remain attracted to the lead-generation and attractive branding benefits of print distribution and layout Meanwhile, the sector has rebased in scale: while house prices are in aggregate very stable, transaction

Lord Justice Leveson’s report to the Coalition Government is likely to recommend a new independent press regulator set up by an ‘enabling’ statute, in order to better protect individuals from press intrusion and maltreatment.

David Cameron and the Conservatives appear set to reject any use of statute, preferring to see the industry proposal for ‘contractual self-regulation’ implemented.

If a ‘Leveson Act’ is ever to be passed, it will have to be either a joint Liberal Democrat/Labour effort, or one undertaken by another Prime Minister after 2015.