Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media. We cover all sides of the market, from consumers and leading companies (e.g. Vodafone, Iliad, ITV, BT, BSkyB, Virgin Media and others), to regulation. A complete list of our research can be found here.

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Topic “Media”

Format: 2013-06
Format: 2013-06
sort icon Sector(s) Date

UK DTV forecasts to 2017 June 2008 update

Digital TV growth has consistently exceeded expectations since the launch of Freeview in October 2002, while 2007 saw a record annual increase in digital TV homes reception from 72.0% to 82.3%. These forecasts update our previous forecasts of DTV platform growth issued in December 2007 (see UK DTV Homes Platform Forecasts: 2003-2017 [2007-116]), taking into account the very strong final quarter of 2007 and recent market developments

Media, TV June 2008 Access this report

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UK DTV forecasts to 2018 March 2009 update

UK Digital TV (DTV) growth has finally started to slow significantly. By the end of 2008, 86% of TV homes and 91% of the population living in TV homes had DTV reception on one or more sets

Media, TV March 2009 Access this report

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UK DTV Homes Platform Forecasts: 2003-2017

Just as digital switchover (DSO) has finally begun, TV broadband convergence is beginning to make its mark in the UK following the launch of hybrid broadcast reception and IPTV services over DSL. In this context, UK DTV Homes Platform Forecasts: 2003-2017 updates our long-term DTV platform homes forecasts from 2006 (UK DTV Platform Growth [2006-40]), covering the digital satellite (DST), cable (DCT) and terrestrial (DTT) platforms

Media, TV, Fixed line, Telecoms December 2007 Access this report

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UK DTV Platform Growth

The UK continues to be the largest and fastest growing national digital TV (DTV) market in Europe. We now expect 75% of UK TV homes to be equipped with digital reception by the end of 2006, rising to over 85% by the commencement of digital switchover in autumn 2008.

We have argued that mobile operators offering free broadband makes little sense from an economic perspective, and it now appears that it has little draw for consumers as well (which is lucky given its very high cost)

Media August 2006 Access this report

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UK DTV platform growth: 2005-20150

With the completion of digital switchover still on track for mid 2012, stabilisation of the main digital broadcast platforms is expected, with roughly equal numbers of subscription pay-TV and free TV homes, though with marked differences between the platforms in terms of demographic composition and the proportion of pay-TV customers

Media, TV, Internet, Technology December 2010 Access this report

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UK economic outlook: stagnation

Post financial crisis, the dynamics of the UK economy have been reset, as consumers shun credit-fuelled expenditure – the latest GDP data for Q2 2012, confirming the ‘technical’ recession, reinforces our view of an economy moving sideways rather than recovering.

Household consumption in real terms has been in moderate decline since Q4 2010, on real disposable income declines, in turn due to a combination of weak nominal earnings growth due to flat productivity growth, and high inflation.

Media, Telecoms July 2012 Access this report

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UK fixed telecoms market: broadband and telephony trends to Q4 2011

In this presentation we show our analysis of trends in UK broadband and telephony to December 2011, based on the published results of the major service providers.

Highlights for the December quarter include a return to the lower rate of broadband market growth seen prior to mid-2010, accelerating growth in the number of subscribers to high speed broadband and the continuing increase in market share of BT Retail and BSkyB at the expense of virtually all other players

This quarter’s edition includes a look at Openreach’s wholesale FTTP On Demand, planned for launch in 2013.

Media, Fixed line, Internet, Telecoms February 2012 Access this report

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UK Internet Advertising

The internet is the UK’s fastest growing advertising medium, with spend rising 41% to £2.02 billion in 2006, and a further 30% rise expected for 2007. Three drivers underpin this growth: more intense use of the internet as broadband connections become standard, very strong growth in e-commerce, which is driving up paid-for search, and improving yields through rich-media formats. These factors will continue to propel growth of internet ad spend in the near future

Media, Fixed line, Internet, Telecoms April 2007 Access this report

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UK internet advertising forecasts for 2012/2013

Recent news flow and feedback from media buyers indicates that growth in UK internet advertising is slowing due to the ongoing weakness in the economy

Paid search, buttressed by its link to e-commerce and measurable ROI, is suffering less than internet display, with growth in spend on social media slowing and price deflation especially for non-premium inventory

Online classifieds are also being hit by the economic woe, resulting in some sectors growing more slowly and non-advertising communications taking a larger share of spend; the secular shift to the internet continues

Media, Internet June 2012 Access this report

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UK internet advertising powers ahead

According to IABUK/PwC, internet advertising grew 14.4% like-for-like in 2011 to £4.8 billion, overtaking press to become the single largest advertising medium

Search was again the main growth driver, surging 17.5% to £2.7 billion last year, while display rose 13.4% and classifieds increased just 5.2% on the weak economy

We now forecast internet advertising will increase 14% in 2012 and 12% in 2013, taking spend to £6.1 billion or 36% of UK advertising, up from 30% in 2011

Media, Mobile, Internet, Telecoms April 2012 Access this report

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UK internet advertising strong in H1 2011

Internet advertising rose strongly in H1 2011, according to the latest IABUK/PwC figures, increasing 13.5% YoY compared to 1% growth in spend on other media

Search grew 12.6% YoY while display was up 18.6%, in line with our forecasts, but classifieds slowed, up just 3% YoY, with recruitment and other sectors stagnating

Our internet advertising forecasts for 2011 and 2012 remain unchanged at 12% and 13% respectively

Media, Internet October 2011 Access this report

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UK internet advertising: 5 year forecasts

We forecast UK online advertising to grow by 8% CAGR to £5.1 billion by 2014, representing approx. 33% of total advertising spend, overtaking press

Search is the main growth engine, which we predict will reach £3.1 billion in 2014, due to its appeal and value to advertisers as a sales and lead generation tool

Growth in spend on social media and video networks will push online display to just over £1 billion by 2014; whilst classifieds will grow to £840 million

Media, Internet September 2010 Access this report

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UK internet advertising: Facebook to the fore

UK internet ad spend rose 13% YoY in 2010 to £4.1 billion; stripping out newly included formats such as mobile and Google hedging gains indicates actual growth was 15%

Growth in display, increasingly powered by Facebook and Google, continued to outpace that of search, with early signs that some brand advertising is shifting online

We have revised our growth forecast for 2011 to 10%, taking spend including mobile to £4,400 million, pushing the internet’s share of total advertising to 27%

Media, Internet April 2011 Access this report

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UK internet advertising: raising 2010 forecasts

Recent news flow – including Google UK’s Q4 2009 results and reports of facebook’s rapid revenue growth – points to a better than expected recovery in internet advertising. On a like-for-like basis, we estimate that online ad spend grew 2.2% last year to £3,425 million or 23.5% share of total advertising

We have raised our 2010 UK forecasts and now predict that Google’s UK gross revenue will grow 12.5% YoY, helping to drive online advertising spend up 7.6% to £3,685 million (excluding sites currently not reported by IABUK/PwC)

Media, Internet February 2010 Access this report

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UK internet advertising: spend flat, share up

Recession has hit internet advertising, with spend down 1% YoY in H1 2009, but the collapse in advertising on traditional media helped push online to 23% share, up 4 percentage points versus H1 2008

Based on IABUK/PwC data, we estimate that spending on search rose 2% YoY in H1, whilst display was down 5% and classified fell by 4%, the latter supported by unexpected growth in non-recruitment listings

Media, Internet October 2009 Access this report

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UK internet travel market

This presentation details our assessment of the UK travel market to 2015, covering the package holiday, flight, accommodation and cruise sectors. UK consumer spending on holidays has been hit hard by the recession, but should bounce back as household finances recover, though the macro risk is still on the downside. We project that the internet will account for 60% of bookings by 2015, up from 45% in 2010, with growth fuelled by increased bargain hunting, as well as improving choice and functionality.

Media, Internet September 2011 Access this report

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UK Internet Trends

Driven by growing broadband connectivity, the internet continues to gain share of media consumption and advertising at the expense of traditional media, hit by the double whammy of substitution to online and deepening recession

In the near-term, the recession will be the dominant factor across many business sectors. The enclosed presentation highlights key online trends in the UK and our current forecasts for internet advertising in 2009 and 2010

Media, Fixed line, Internet, Telecoms July 2009 Access this report

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UK Internet Trends

15 million UK adults regularly (at least once a month) accessed the Internet from home in Q3 2001, the same as in Q2 2001. This stagnation is due to mainly seasonal factors and we expect growth of the home Internet population to be renewed in the autumn and winter.

Media December 2001 Access this report

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UK Internet Trends

This note provides an update on UK Internet trends covering the post-Christmas period. It covers usage, shopping and other online activities of the 17.7 million connected adults. The note highlights the feminisation of the UK online population and its impact on shopping behaviour.

Broadband cable suffers from several technical performance problems, including installation, actual performance and the costs of providing content, in particular to gamers.

Media October 2001 Access this report

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UK Internet Trends - Q4 2001

The UK Internet population continued to grow very slowly in the fall of 2001, reaching 14.7 million home users (30% adult penetration rate). Although this slow pace of customer growth may give dot.com investors pause for concern, we found some good news on e-tailing to report, such as higher numbers of purchasers - to almost 9 million - and positive experiences online that will lead to repeat shopping. Books, clothes, DVDs and computer games were especially popular items.

Media February 2002 Access this report

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