Topic “Media” | Enders Analysis

Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media. We cover all sides of the market, from consumers and leading companies (e.g. Vodafone, Iliad, ITV, BT, BSkyB, Virgin Media and others), to regulation. A complete list of our research can be found here.

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Topic “Media”

	Sector(s)	Date
European internet advertising trends Broadband penetration and Internet usage in continental European countries are catching up with the US and UK, but consumer e-commerce and internet advertising spend still massively lag behind. Online advertising is growing more rapidly in Germany and France than in the UK, driven by rapid take-up of paid search by advertisers	Media, Internet, Non-UK Media	June 2007 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
European internet advertising: display on top Internet advertising grew 15% YoY to €17.7 billion across Western and Central & Eastern Europe in 2010, according to provisional figures from IAB Europe As in the US, growth in display, increasingly powered by social media, outpaced that of search, with display accounting for 33% of spend (up 3 ppts YoY) We have updated our forecasts for 5 key markets – UK, Germany, France, Italy and Spain – and now project aggregated growth of 10% in 2011 and 13% in 2012 Facebook	Media, Internet	June 2011 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
European Online Advertising This report addresses four principal questions:	Media	July 2002 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
European Online Advertising This report provides our forecasts for online advertising revenues in 2001 and 2002 in the UK, Germany and France. Our central forecasts are for a decline of 3% in online advertising in 2001 over 2000 (€610 million versus €615 million), and for a maximum increase of 8% in calendar year 2002 (€660 million). For Europe as a whole, online advertising will be flat: increases in Italy and Spain are offset by decline in more mature markets.	Media	October 2001 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Facebook - the IPO effect Facebook’s IPO prospectus confirms that the social network is an internet colossus, with 845 million users worldwide and $3.7 billion in revenue in 2011 Growth potential in display advertising, which accounts for the majority of revenue, seems limited with increasing mobile substitution in major ad markets and future user expansion largely in lower yielding countries There is significant potential to increase income from payments and other businesses beyond social games, but the company’s strategy is unknown at this point Facebook	Media, Internet	February 2012 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Facebook and mobile social networking in the UK As smartphones have grown in the UK, so has mobile use of social networks However, mobile messaging services that offer an alternative channel to Facebook have become almost as important Meanwhile analysis by smartphone platform shows that iPhone users continue to have a higher propensity to install and use apps than do Android users. Android skews young and lower income, and messaging apps in particular start as a means to save money (though they are now much more than that), but even in this category iPhone users appear to care more	Media, Mobile, Internet, Technology, Telecoms	May 2013 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Facebook display ad volume down in key markets in April Analysis of comScore data suggests that ad volumes fell in April on Facebook’s PC-based website in the US and UK, which we estimate account for 60% of ad revenue Seasonal effects may account for some of the decline, but increasing pressure on ad performance and pricing, due to the tough economic climate, and slowing growth in PC usage of Facebook are other probable factors As a result we expect Facebook’s ad revenue growth slowdown to continue in Q2, with audience saturation in key internet markets and increasing mobile substitution limiting future growth potential from display advertisin Facebook Google	Media, Internet	June 2012 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Facebook finally trials social search Facebook’s announcement of Graph Search, the company’s first move into socially-powered search which now in beta trial in the US, leaves many details unanswered including full launch and monetisation plans. Reliance on user-generated content from Facebook friends limits the usefulness of Graph Search as a conventional search engine and hence its impact on Google and other web search businesses in the near term. Facebook Google	Media, Internet	January 2013 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Facebook Home and mobile Facebook has announced Home, an Android app that takes control of your phone, replaces the home screen with your Facebook newsfeed and relegates any competing social services to, it hopes, an afterthought. At launch, Home will be available to at most 20% of Facebook’s mobile base. It is an interesting tool to lock in core users and drive up their engagement, but can only be part of Facebook’s mobile strategy. Facebook Google	Media, Mobile, Internet, Technology, Telecoms	April 2013 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Facebook – the only way is mobile Facebook now has more than one billion users but future commercial success depends on monetising the growing consumption via mobile devices, which are replacing the PC as the main method of access Facebook’s new mobile ads are newsfeed based Sponsored Stories and Promoted Posts rather than banners; early agency performance feedback is positive Rapid growth in mobile ads will not be sufficient to offset slowing growth from PC-based advertising in 2012 and 2013, but revenue growth should pick up in 2014 as mobile ad volumes ramp up and other initiatives kick in Facebook	Media, Mobile, Internet, Telecoms	October 2012 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Facebook, Instagram and $1 billion On 9 April Facebook bought the 547-day-old Instagram for about $1 billion in cash and shares, acquiring 40 million users, strengthening its positioning in mobile and photo sharing and preventing anyone else from buying it first That Instagram could grow to be so big, so quickly, and with just 13 staff and $7 million of funding shows how precarious Facebook’s market leadership might still be. This is not a one-off – many more companies will use cloud services, mobile and social to achieve similar growth in future Facebook	Media, Internet	April 2012 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Facebook: here, there and everywhere Facebook Messaging adds email, IM and SMS to Facebook messages. Some portion of the social network’s 600+ million users will switch to Facebook for an all in one text-based communications service Switchers to Facebook Messaging in the US will reduce the display ad revenues of traditional portals, like Yahoo! and Microsoft, which use such tools to drive traffic Less affected is Google. Some Gmail users will switch, but Google’s core business model is selling search advertising, where it is not challenged by Facebook (yet) Facebook Google	Media, Internet, Non-UK Media	November 2010 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Facebook: how to win friends and influence publishers and developers Facebook CEO Mark Zuckerberg has set out a vision of the social network as the hub of a personalised internet based on real identities and connections – the so called ‘Social Graph’, with Facebook providing the infrastructure Simplified tools for apps and new social plug-ins for third party sites will increase Facebook’s influence both on and off the core platform, but raise some privacy concerns Facebook	Media, Internet	May 2010 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Facebook: increasing mobilisation Facebook’s audience and engagement continue to rise as a result of the migration to mobile devices – on its current trajectory more people will access the social network via mobile devices than PCs by the end of 2014 The transition to mobile is cannibalising desktop time on Facebook but significantly higher usage on mobile devices and rising mobile ad yield is driving growth in overall consumption and revenue Facebook	Media, Internet	May 2013 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Facebook: the monetisation challenge Facebook will confirm its status as an internet superpower on 18 May when it goes public at a valuation now expected to be between $93-104 billion The social network’s revenue fell quarter-on-quarter for the first time in Q1 2012, partly due to seasonal effects, amidst a broader slowdown in annual revenue growth on the shift to mobile consumption Investor interest is being fuelled less by current performance than longer term potential for growing Facebook’s audience of 901 million and improving monetisation Facebook	Media, Internet	May 2012 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Facebook’s threat to Google Facebook's audience and consumption growth is now generating substantial and rising display advertising revenue, with consensus estimates of $2 billion in 2010, up 160% YoY, and it will overtake Google on this count this year The social network's growing position as the centre of the internet experience is enabling it to become a platform for other services, such as e-commerce, making it an increasing strategic threat to Google, as well as other players in the digital media Facebook Google	Media, Internet	May 2011 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Feeling the economic chill: Sky interim 2012 results Sky’s 16% year-on-year increase in interim profits reflects strong operating efficiencies and reduced marketing costs due to the slowdown of TV gross additions in a tough economic climate, while continuing low churn underlines its product strengths Fibre broadband deployment and the January launch of streaming-only services by Lovefilm and Netflix signal increasingly competitive conditions, but Sky is well placed and the challenges should take several years to materialise Sky	Media, TV, Fixed line, Telecoms	February 2012 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Finding a buyer for Spain's Digital+ Prisa, the 98% owner of Sogecable, has put Spain’s leading pay-TV platform Digital+ up for sale in order to make a large reduction in its debts Sogecable	Media, TV, Non-UK Media	August 2008 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
First BT PL, now BT top drawer rugby BT’s acquisition of Premiership Rugby rights underlines its intentions to create a solid premium sports channel with expected launch in summer 2013 BT’s entry into the sports arena is part of a wider TV platform/content strategy that embraces the launch of a much enlarged basic channel offer, integration with YouView and fibre roll-out Although expected to post significant losses on its sports channels over the next three years, BT’s commitment appears long term BT Sky Virgin Media	Media, TV, Fixed line, Internet, Telecoms	September 2012 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
Football and the EU: Careful what you wish for In 2006, the EU Commission forced the Premier League to sell TV rights to at least two separate broadcasters. The explicit purpose was to encourage the return of some matches to free-to-air channels and to stimulate competition, driving down prices and encouraging more people to watch football on TV The regulatory intervention has had none of the intended effects. BT Sky	Media, TV	February 2013 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.