Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media. We cover all sides of the market, from consumers and leading companies (e.g. Vodafone, Iliad, ITV, BT, BSkyB, Virgin Media and others), to regulation. A complete list of our research can be found here.

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Topic “Mobile”

Format: 2013-05
Format: 2013-05
Sector(s) Datesort icon

UK Mobile User Survey

Handset sales in the UK and the rest of Europe have reportedly been strong over the last few months, with camera phones selling well. In this report we look at our most recent survey of UK mobile handset owners to investigate whether this is a result of stronger consumer demand, or whether purchasers have been responding to cheaper offers from mobile operators.

 

 

 

Mobile, Telecoms January 2004 Access this report

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Mobile Number Portability

On 24th November, the FCC hopes finally to force through mobile number portability to the US market. In this report we look at the impact that MNP has had in European markets, drawing conclusions for the potential impact in the US and Japan, and the future of MNP in Europe.

 

 

 

Mobile, Telecoms November 2003 Access this report

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Consumer Reactions to 3G

The service from '3' in the UK is one of the few examples of a 3G network in action in Europe. In this report we look at the evidence of customer experiences at 3 to determine the potential popularity of the services to a wider audience. Our sources include two studies performed by GSM operators and an NOP survey.

 

 

 

Mobile, Telecoms October 2003 Access this report

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Global Mobile Trends

In this report we compare the mobile markets and operator business models in Western Europe, the US and Japan. We examine the main differences, and judge whether convergence is possible or likely.

 

 

 

Mobile, Telecoms August 2003 Access this report

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Handset Survey

This note reports on the results of our latest bi-monthly survey in May 2003 of handset owners and purchase intentions for the near future. Highlights include the rising share of Nokia to 57% of the UK handset market, consistent with past survey results indicating that Nokia remains the favoured brand by a wide margin, both for new entrants and for existing users upgrading to a newer model.

 

 

 

Mobile, Telecoms June 2003 Access this report

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'3' and 3G

With the handsets finally available and (to some extent) working, Hutchison 3G's '3' operation has finally launched in the UK. In this report we review the commercial prospects for '3' in particular and 3G in general.

 

 

 

Mobile, Telecoms April 2003 Access this report

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Camera Phones & MMS in 2003

In this report we look at the sales and usage of camera phones in Europe, and estimate future sales based in part on the results of our regular survey of UK mobile users. As a consequence of these findings, we have downgraded our forecast of UK MMS revenues.

 

 

 

Mobile, Telecoms March 2003 Access this report

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UK Handset Survey

We have recently completed our December survey of UK mobile users, which shows increased purchase intentions for handsets in general and camera phones in particular.  We summarise the results in this note, which are good news for handset manufacturers, but more mixed for the operators.

 

 

 

Mobile, Telecoms December 2002 Access this report

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Mobile and Internet Substitution

Weak revenue growth has been a feature of both European and US fixed line incumbent operators over the last six months, with the root of the problem lying in poor growth, or even decline, in the volume of voice calls. This report looks at the reasons.

 

 

 

Mobile, Telecoms November 2002 Access this report

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Mobile Device Update

In this short note we look at three data product offerings recently launched by the operators: Vodafone Live!, the Orange SPV and Vodafone Mobile Office laptop card service. Vodafone Live! follows a sensible strategy of having the operator define the user interface to help drive revenues, and is launched with two new light and compact handset models. However, the service has many glitches, with only the camera function working as well as it should, and very few of its target market will be likely to be able to afford the handsets.

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Nokia 3G Handset Launch

Last week Nokia launched its first 3G handset, the 6650. Or did it? Although the size, weight and price initially looked impressive, the handset has not really been launched (not until H1 2003), and technically it is not really 3G (the data rates are too slow). By the time the handset is actually widely available to consumers, GSM-only handsets will have a much better feature/price combination, with a 3G handset only appealing to laptop users who would probably prefer a data card anyway.

Mobile, Telecoms October 2002 Access this report

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Mobile Handset Replacement

This note reports on our third bi-monthly survey of handset replacement intentions in the UK. Purchase intentions have weakened slightly in the last four months, suggesting a further lengthening in the average replacement cycle. Interest in replacing phones to acquire new handset features remains low. Awareness of camera phones is extremely high, but the most recent survey shows a decline in the level of interest in purchasing, probably as the prices of these devices has become more widely known. Nokia remains the overwhelmingly dominant choice for consumers’ next brand of phone.

Mobile, Telecoms September 2002 Access this report

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European Mobile Operators - Mobile Valuation

In this report, we look at the components of a theoretical DCF valuation of European mobile operators, focusing on Vodafone as the most salient example, and compare our views with those of the ‘analyst consensus’. Perhaps unsurprisingly, we are more conservative on revenue and margin forecasts than most forecasters, but an area in which we are uncharacteristically optimistic is cost of capital; the one benefit of the mobile industry’s transformation to low but stable growth is that WACCs should fall through both reduced betas and the ability to take on more debt.

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Camera Phones

Camera phones represent the best hope of the mobile operators. Proven demand in Japan gives European operators reason for optimism that cameras will increase ARPU. Handset manufacturers believe it will ignite replacement demand.

 

 

 

Mobile, Telecoms August 2002 Access this report

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European Mobile Operators - Capital Expenditure Trends

Analysts are predicting substantial declines in mobile industry capital expenditure when expressed as a percentage of turnover. These improvements are supposed to be driven by (a) declining growth in call minutes; (b) decreasing prices of capital equipment; and (c) better 'capital efficiency' in the 3G era.

Mobile, Telecoms July 2002 Access this report

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Mobile Termination Charges

This note looks at the likely extent of regulatory pressures on reducing termination charges for off-net calls to the 2G networks of mobile network operators (MNOs) in the UK, Italy and Germany. These charges are well above cost – mainly because each MNO acts as a monopolist for termination of calls on its network - and are therefore important contributors to revenues as well as profits of MNOs. In the UK, off-net interconnection charges contribute one-quarter of revenues of the four MNOs.

 

 

 

Mobile, Telecoms June 2002 Access this report

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Handset Sales and the Replacement Cycle

In developed markets, the crucial determinant of the level of mobile handset sales is the speed of replacement, not the volume of new subscribers. But data on when customers expect to replace their existing phone, and what will prompt them to make the change, is extremely hard to find. In order to rectify this deficiency, we commissioned a telephone survey of customers in the UK.

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European Mobile Operators - Revenue Growth

In this note we look at the recent revenue growth performance of European mobile operators. We show that the current pessimism about future performance looks broadly justified. We comment on the increasing evidence, at least in the UK, that mobile penetration has stalled and that minutes of use are growing only slowly. We admit that our previous view that mobile usage would drift upwards even with stable call charges looks difficult to justify at the moment.

Mobile, Telecoms May 2002 Access this report

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European Mobile Operators - Mobile Data

The mobile operators in the UK and elsewhere probably make a higher margin on SMS than on any other product. We think that about 30% of a UK operator's gross margin in derived from SMS and the percentage is rising. This report asks the question 'why should mobile operators launch any other mobile data products aimed at consumers?'. SMS now generates about £800 per megabyte of traffic. GPRS prices fall to about £1 per megabyte to heavy users.

Mobile, Telecoms February 2002 Access this report

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Mobile Operators - The Pricing of Calls to Mobiles

The charges imposed by the mobile operators for handling incoming calls are a very important part of their revenue stream. The UK telecoms regulator is attempting to force the networks to reduce their prices significantly. The row has just been referred to the UK competition authorities. We look at the arguments used by Oftel to justify its harsh stance. We conclude that the evidence supports the regulator's view that incoming call charges are held artificially high. As a result, analysts should expect that the UK networks will fail to see the charge cap reversed.

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