2019 TV advertising backstopped by Brexit | Jun 2019

Sectors: 
Brexit
Media
Telecoms
TV
UK Media
Companies: 
Channel 4
ITV
Sky

We expect total TV ad revenues to decline 3.3% in H1 2019, partly due to a return to Earth following the idyllic conditions of the World Cup in June 2018

Bad omens for advertising for H2 include the sagging economy since April and the Government’s impetus to achieve Brexit on 31 October, with or without a deal

Our forecast remains a 3% decline for total TV ad revenues for 2019 as a whole, with the risk of a more serious downturn in 2020 in the wake of Brexit

Access 2019 TV advertising backstopped by Brexit