Champions League senses end of growth cycle | Nov 2019

Sectors: 
Media
Telecoms
Companies: 
BT
Canal Plus
DAZN
Discovery
Mediaset
RTL
SFR
Sky
Sky Deutschland
Sky Italia
Telefonica
Vivendi

With pay-TV competition faltering, UEFA is aiming to stimulate demand for 2021-24 TV rights with early auctions, a possible relaunch of FTA broadcasts, and even, unrealistically, by considering an online service of its own

In the recently completed UK auction, facing no major threat from Sky, BT kept the rights at an almost flat price – probably missing a cost saving opportunity

In the upcoming auctions on the Continent, with former buyers such as SFR, Mediaset and Vodafone having cut back on premium sports, the major platforms’ bids will probably be unchallenged

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