Facebook doubles down on advertising | May 2019

Sectors: 
Media
Technology
Companies: 
Apple
Facebook
Google

After the most challenging period in its history since 2012, Facebook has been able to stabilise its fundamental metrics and announce a major product overhaul

Despite talk of a business model pivot, Facebook’s focus remains on advertising, whose growth will remain concentrated in developed markets

News publishers wishing to stay relevant on the upgraded product set need to target exclusive layers of social interaction, with groups particularly important

Access Facebook doubles down on advertising