Internet Trends H1 2017: Fruits of the mobile revolution | Sep 2017

Sectors: 
Internet
Media
Mobile
Technology
Companies: 
Apple
BBC
Facebook
Google
Twitter

With smartphones in the pockets of 3/4 of the UK population, and accounting for over half of all online minutes, the mobile revolution is in its final stages, allowing us to survey its impact

As the number of social media users continues growing, untapped older demographics and Instagram help the Facebook suite of apps grow in the UK, but Snapchat is the social media app of choice for UK teens

News publishers face issues with brand attribution as social media platforms overtake search as the main news aggregators online, while small UK video publishers have become unlikely winners in a global market for soft news, infotainment and gags that dominate social video

 

Access Internet Trends H1 2017: Fruits of the mobile revolution