Premier League auction: not ripe for GAFAN disruption | Feb 2018

Sectors: 
Media
TV
UK Media
Companies: 
Amazon
Apple
BT
Facebook
Google
Netflix
Sky
YouTube

The overall scale of the GAFAN digital media giants may be huge, but the cost of becoming a major player in Premier League (PL) football remains utterly disproportionate to the current scale and ambitions of their video businesses in the UK

Furthermore, the main package PL rights are live-only, UK-only, and of limited breadth of appeal, making a poor strategic fit for any of the digital players

The cheaper minor packages, near-live and clips rights may be a better fit, but bidding on these will not move the needle in terms of the £1.7 billion per year main PL auction rights costs

Access Premier League auction: not ripe for GAFAN disruption