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The New York Times has generated $243 million from its digital services in the four quarters since the launch of its new subscription strategy, representing about 15% of New York Times Media Group revenues, according to our estimates.
This scale is the clearest signal yet that digital-only newsrooms could be able to generate enough revenue to fund expensive breadth and depth in journalism – though there will be many fewer profitable scale players than in the print news era.
Meanwhile, bundling digital and print subscriptions has helped the New York Times develop an integrated and valued approach to consumer service provision, and in so doing has mitigated print circulation decline, at least for now.
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