TV, non-linear and disruption | Oct 2012

Sectors: 
Technology
Internet
TV
Media
Companies: 
Virgin Media
Sky
ITV
Five
Channel 4
BT
BBC

The linear TV broadcast industry has kept its oligopolistic structure remarkably intact over the last 50 years against a background of much technological innovation and re-regulation, but now faces a new wave of innovation that promises growth of non-linear at the expense of linear True disruption can only occur by solving the device challenge of developing on a mass scale new, compelling and innovative ways to access content, but so far non-linear has achieved a very small share of total viewing while linear viewing levels are as high as ever Although non-linear viewing may become substantial, it is unlikely to result in fundamental change in the distribution value in the industry

Access TV, non-linear and disruption