TV platform forecasts to 2026: DTT and pay-lite set to grow | May 2017

Sectors: 
Media
TV
UK Media
Companies: 
Amazon
BT
EE
Freesat
Freeview
Netflix
Sky
TalkTalk
Virgin Media

Our latest forecasts point to the continued strength of DTT within the UK broadcast market. We predict DTT-only homes will account for 42% of TV viewing ten years from now, up from 38% today

Much of this is due to the UK’s ageing population profile, since DTT skews older. The number of over-45s in DTT-only homes is set to increase by 13% by 2026

The other key factor is the continued growth of flexible pay-lite services—for example, Netflix and NOW TV—which are of greater appeal to younger audiences

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