TV set viewing trends: 'Unmatched' viewing growth and channel performance | Apr 2018

Sectors: 
Media
TV
UK Media
Companies: 
Amazon
BBC
Channel 4
Discovery
Five
ITV
Netflix
Sky
UKTV
Viacom
Walt Disney
YouTube

Despite the continued decline of linear TV set viewing through 2017 (-4%) and the first 12 weeks of 2018 (-3%), overall TV set usage remains flat at 4 hours/day due to the continued rise of unmatched activities (+19% in both cases)

We consider the recent growth of unmatched use to be predominantly due to viewing of online-only services (i.e. Netflix, Amazon and YouTube), since time spent gaming is unlikely to have changed dramatically. The increase in unmatched usage since 2014 exceeds the total viewing to the most-watched broadcast channels for all age groups under 35

Within the shrinking pie of consolidated TV set viewing, market shares remain broadly flat. However, several key digital channels have shown surprising signs of recent decline, reflecting stalling growth from the multichannel long tail versus the main PSB channels

Access TV set viewing trends: 'Unmatched' viewing growth and channel performance