UK mobile market Q3 2017: Returns to scale | Dec 2017

Sectors: 
Mobile
Telecoms
Vodafone
Companies: 
BT
EE
Hutchison 3G
O2
Sky
TalkTalk
Vodafone

Mobile service revenue growth dipped this quarter but this was likely entirely due to the predictable (and predicted) impact of the abolition of EU roaming surcharges.  On an underlying basis, growth improved

BT/EE extended its lead in both service revenue and contract subscriber growth terms. EE’s substantial investments in network quality and customer service have driven returns to scale, and its multi-brand approach is working well

Contrasting with the returns to scale seen at EE, TalkTalk’s MVNO has suffered the reverse of this, unable to break-even despite peaking at just shy of 1 million customers, and deciding to retreat to an agency model.  Sky Mobile is performing respectably well in context, but may be headed for scale issues itself

Access UK mobile market Q3 2017: Returns to scale