Virtual Reality in 2018: Ready Player None? | Jul 2018

Sectors: 
Internet
Media
Technology
Telecoms
TV
Companies: 
Apple
Facebook
Google
HTC
Samsung

Yet another annual hype cycle in 2018 can’t hide a tepid consumer appetite for all VR platforms and heavy weather for the industry as a whole

The launch of Oculus GO, a standalone device at an attractive price, is a milestone for VR; nevertheless, even Facebook remains worried about reach and the state of the industry

Mobile AR is still a strategic focus for Google and Apple, producing diverse applications instead of just games, but new headsets from Microsoft and Magic Leap which promise advanced MR experiences have no launch dates

Access Virtual Reality in 2018: Ready Player None?