Publications

Format: Dec 2017
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UKTV - from pay to free

UKTV has continued its strong audience performance throughout 2015, and with Dave and Drama the company now has the two largest channels outside the PSBs

Growth has been driven by the effective use of the DTT platform with UKTV positioning its DTT channels to take advantage of the platform’s audience profile and sheer volume of viewing

Assuming UKTV maintains its commissioning spend we expect continued growth on free-to-air, but question marks remain on some of its more niche pay-TV channels

  • UKTV
Media, Telecoms, TV, UK Media 9 December 2015
UK video-on-demand forecasts to 2015

This presentation details our assessment of the UK prospects for video-on-demand advertising through to 2015, covering through-the-middle and over-the-top services

While video-on-demand consumption is set to grow strongly, particularly to the TV, linear broadcast services, supported by PVR timeshift, will continue to account for over 90% of viewing to the TV and PC/ tablet over the next five years. As a result, we forecast that VOD advertising will equate to 7% of TV NAR by 2015, with current high prices for in-stream video ads falling as it becomes more integrated with TV airtime sales

Internet, TV, Media 1 August 2011
UK TV Viewing Trends - Issue 3

This is the third of our regular reports on UK TV viewing. The report contains details to support the following assertions

The operators were hoping that the CC would soften Oftel's seemingly tough proposals (RPI-12% price cap); it seems most likely now that they will actually toughen them, incorporating a one-off cut in the new regime, which we estimate would negatively impact industry EBITDA by just over 10%. The process will, however, be far from over: we predict at least one legal challenge ahead, possibly several, delaying the implementation for many months into next year (EC legislation comes into force on the 24th July 2003 which may delay matters even further).

Media 14 October 2002
UK TV Viewing Trends - Issue 2

Despite the bad press it is receiving, the BARB TV viewing panel appears to us to be settling down and providing robust results. In this note, Toby Syfret shows that UK viewing trends now appear to be clear-cut and not artefacts of BARB panel design.

Media 5 June 2002
UK TV Viewing Trends - Issue 1

This report is the first of a quarterly series by Toby Syfret, one of Europe's best known commentators on viewing trends.

We believe it will opt for the BBC offering. This note shows why.

Media 7 March 2002
UK TV Viewing Trends (Issue 4)

This issue of our regular report on TV trends in the UK looks at pay-TV subscriber numbers, the position of Freeview, and the impact of the huge expansion in the number of digital channels. Our analysis tries to clear away the fog produced by problems with BARB data over the past year.

Media 24 February 2003
UK TV Viewing Trends

This report covers some of the important developments in UK television viewing in the first half of 2003. It focuses on assessing the true number of Freeview homes, the encouraging progress of ITV2 and the potential impact of Sky’s PVR. We also look at the marked slowdown in the decline of ITV1 which, for the first time in recent memory, has seen yearly audience share increases in two of the last six months.

Media 29 September 2003
UK TV Video-on-Demand

UK broadband network operators have begun full-scale deployment of video-on-demand (VOD) services. NTL/Telewest have almost completed the upgrade of their networks to enable homes in their footprint for VOD, hoping to achieve similar success as the US cablecos in the past five years. In 2006, BT is to launch its hybrid Freeview/VOD device to BT broadband customers and VOD will also be a part of the IPTV offers from Bulldog and Wanadoo UK. Is this enthusiasm for VOD in the UK warranted?

IPWireless’s TDtv technology offers an intriguing alternative, using otherwise spare spectrum, but it is the most costly technology to roll out, and the most underdeveloped in handset terms

Media 8 December 2005
UK TV Trends

Our presentation UK TV Trends January 2006 [2006-01]* provides our most up-to-date views on three subjects:

Media 18 January 2006
UK TV NAR bouncing back

After falling 16% across 2008 and 2009, UK TV NAR (net advertising revenue) looks like it will grow 10% year on year in 2010, amidst continued lack of visibility over the UK’s post election economic outlook

 

Ofcom’s consultation on the rules governing advertising proposes to scrap the withholding of advertising rule that applies to commercial analogue PSB channels, along with the conditional selling rule that applies to all broadcasters – neither action will have any short term material effect

Ahead of Ofcom is the different airtime quota and distribution rules that apply to commercial analogue PSB over other channels. Equalisation will favour the commercial PSB groups, but views diverge on where to equalise, up or down

 

TV, Media 8 April 2010
UK TV Anytime and the flexilinear future

This report sets out our thinking on the audience growth potential in the UK during the next decade of video on demand (VOD) programming that viewers can call up via interactive return pathways. VOD may be delivered by cable TV transmission networks directly to the TV set or by wireline broadband IP (Internet Protocol) networks directly to the PC and to the TV in homes equipped with the necessary receiving equipment

The question being asked by many is whether VOD will provide a paradigm shift that sees the decline of linear broadcast channel audiences in favour of non-linear on demand viewing in a TV Anytime future, where people can choose what they want to watch at whatever time they want

After reviewing the evidence from a growing body of research into viewing habits and audience measurement and examining the commercial constraints, we conclude that the traditional linear broadcast model will continue to hold centre stage for many years to come

Media, TV, Internet 18 December 2009
UK TV and display advertising outlook

The enclosed presentation updates our latest UK TV and display media advertising figures to reflect the dramatic downgrading of the state of the UK economy in recent weeks and days, ending talk of a shallow and short recession. Our central case assumption is of a 2% real GDP decline in 2009, led by a consumption decline of 3%, but we recognise that the UK economy has entered a long and uncertain period of adjustment, with few historical parallels, which will require constant updating of our forecasts as it evolves. On our central case, total UK advertising will be down almost 5% in 2008 to £16.8 billion, with a further decline of 12% in 2009. The declines for display advertising are sharper, and will accelerate the structural changes taking place in the UK media landscape mainly due to the shift to the internet

 

Media, TV 20 November 2008
UK TV advertising outlook 2010

December 2009 showed exceptional year-on-year growth of around 10% in TV NAR (Net Advertising Revenue), causing the year to end down -11%/12% according to market estimates, which as recently as August were contemplating a decline of -15% or below

The December spike reflects various causes, including robust retail conditions in the last days of reduced VAT at 15%, strong likelihood of marketers releasing budgets held back earlier in the year due to uncertainties over the economy and record-breaking audiences for The X Factor

TV NAR in Q1 2010 is shaping to be up by 1% or 2% on Q1 2009, but cyclical economic, structural and other one-off considerations have caused us to put our central case TV NAR forecast for 2010 at -2.5% down on 2009, with a further fall of -2.5% anticipated in 2011 before recovery starts in 2012

Media, TV 19 January 2010
UK TV Advertising and PSB survival

The consultation period for the second phase of Ofcom’s Second Public Service Broadcasting Review closes on 4th December 2008. The central issue before Ofcom is that the current PSB model is broken, lacking the flexibility to “adapt to audiences’ evolving needs”. The primary concern lies with the commercial sector, which is under increasing strain to deliver its PSB commitments due to structural changes in the television medium that have been compounded by the present economic crisis. This presentation sets out our views about the role of structural changes in restraining TV net advertising revenues (NAR) growth in recent years along with our latest TV forecasts to 2013. Whilst some of the current downward pressures on TV NAR may be expected to ease, a new structural change that threatens the commercial PSB sector is the growing chasm between BBC investment in its PSB services and the advertising revenues of ITV, Channel 4 and Five

 

 

 

  • BBC
  • Channel 4
  • Five
  • ITV
  • Sky
Media, TV 27 November 2008
UK termination rate cuts... and increases

Ofcom has reintroduced price reductions for UK mobile call termination charges, cutting 2G termination rates in real terms by between 6% and 16% over four years and introducing regulation for 3G call termination that will cut rates by almost 50% from current levels

Telecoms, Mobile 26 September 2006
UK telecoms and the Digital Britain Interim Report: the art of the possible

On next generation access, the interim Digital Britain report has little new to say, but leaves the door open to using public money to help implement it. We think the chance of this happening as part of a ‘deal’ with fixed network operators has increased

On mobile spectrum, the report instructs the mobile operators to agree between themselves a solution to the most contentious issue, 2G spectrum redistribution, or face a solution being imposed. We doubt they will agree, leaving the government to decide and enforce a way forward

On universal broadband, the government is aiming for a 2 Mbit/s commitment. It is early days, but we expect a hybrid wireline/wireless solution, paid for by a combination of government funding, and/or a levy on industry players based on share of industry revenue, which we expect will be fiercely resisted

Telecoms, Mobile, Fixed Line 2 February 2009
UK takes from Consumer Electronics Show 2015

The Consumer Electronics Show in Las Vegas revealed the ‘next big thing’ for consumers to be products embodying the Internet of Things (IoT), controlled from the smartphone or the vehicle Wearables like fitness bracelets are already selling well in the UK, amongst the largest per capita markets for consumer electronics, and next up is the launch of Apple’s smartwatch Building out the smart home is the focus of the current wave of devices imbedded with sensors on show at CES 2015, with apps developed on platforms supplied by Samsung, Google and Apple

  • Google
  • Facebook
  • Apple
Technology, Non-UK Media, Internet, TV, Media 10 February 2015
UK spectrum withdrawal: Ofcom wants it back

Ofcom is proposing taking back and re-auctioning over 30% of Vodafone and O2’s 2G spectrum as part of more general plans for ‘refarming’ 2G spectrum to allow its use for 3G services

  • Vodafone
  • O2
Telecoms, Mobile 25 September 2007
UK spectrum withdrawal 2: Ofcom still wants it back

Ofcom has come up with a new 900MHz spectrum refarming/redistribution proposal, in which only 5MHz of spectrum is taken from Vodafone and O2, as opposed to the 15MHz it previously proposed

We still think that disrupting the voice and text services of existing customers in order to extend the availability of little-used 3G data services makes little sense, and that rearranging a small amount of intensively used spectrum when a far larger amount of unused spectrum is about to become available makes even less sense

Should Vodafone and O2 continue to oppose having their spectrum taken away, as appears likely, the delays to new spectrum auctions are likely to continue

  • Vodafone
  • O2
Telecoms, Mobile 17 February 2009
UK social gaming outlook

This presentation analyses the social games market in the UK. UK consumer spending on games software, like other recession-battered markets, has been flat for the last two years. At the same time, however, there has been rapid growth in PC-based social gaming, fuelled by the free to play nature of most games and viral marketing capabilities of social networks particularly Facebook. By 2015, we estimate that social gaming across PC, mobile and tablet devices could be worth up to £400 million, though much of this is likely to be driven by adding ‘social’ layers to existing games franchises.

  • Google
  • Facebook
Internet, Media 31 October 2011

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