Publications

Format: Dec 2017
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Classified Advertising in Print and Online

The UK newspaper industry is being engulfed by a 'perfect storm'. Overall advertising has been in a cyclical downturn since mid-2005, and public sector recruitment in particular has been weak, while readers desert newspapers (even free ones) for the internet, to which they are drawing spend on classified and display advertising. We view classified advertising in print media as being in permanent decline, anticipating an overall drop from £4 billion in 2006 to £3.5 billion by 2011

Media, Internet 9 November 2006
Classified advertising in the UK

This presentation expands on our report on Classified Advertising in Print and Online [2006-58], by examining the online classified market segments of recruitment, property and automotive, and their likely development to 2011. We anticipate the value of the UK classifieds market could be worth about £5.5 billion in 2011, compared to about £4.5 billion in 2006. We however expect exponential growth in online classified ad volumes, placing pressure on prices of all classifieds. Although disruptive effects on the classified supply chain are anticipated (e.g. estate agents, car dealerships), we believe these will be harder to break than new entrants might believe

Media, Internet 20 June 2007
Clear Channel – designs on global radio?

Encouraged by the way that Google has come to dominate the global market for online search advertising, Clear Channel and its rival CBS Radio are now eyeing the potential to dominate the global market for online radio advertising, and fend off Google. In July 2008, Clear Channel announced its plans to dominate the ‘internet radio’ market, by launching a ‘portal’ offering a vast array of radio programming, along with a new business unit to sell online advertising inventory. Although Clear Channel’s targets initially are US advertisers and US internet users, the company will likely target the UK market when it eventually decides to roll out its business model for online radio to the rest of the world. As a result, within the next decade, the UK commercial radio sector could face an additional source of competition from overseas media companies offering radio content delivered via the internet

  • Google
Media, Internet, Music and Radio 1 September 2008
Clear horizon for Sky Deutschland

Sky Deutschland is reaping the benefits of its re-launch using BSkyB’s model, with an improving content offering and quality of user experience, plus a favourable environment for household consumption in Germany.

2012 results came in very close to our forecasts and we predict that Sky Deutschland will break even at EBITDA level in 2013 and turn cash flow positive in 2015.

The competitive context is benign and the horizon is clear until the next Bundesliga auction in 2016. But, in the meantime, cable, IPTV, FTA and OTT players are committed to widening their pay offers, which may put pressure on Sky’s subscriber growth and content costs.

  • Sky Deutschland
  • News Corp
Fixed Line, Telecoms, TV, Media 21 March 2013
Climate change: M&S goes for Plan A

Marks & Spencer’s plan to make itself the world’s most 'sustainable' retailer is an extremely ambitious proposal to make the company carbon neutral, reduce its own landfill waste to zero, and change its supply chain to improve its position as an ethical retailer

Media 18 January 2007
Closing in on 50-50 the right way - ITV FY 2015 results

ITV has delivered double-digit growth in adjusted EBITA for the sixth year running, marked by big increases in both TV NAR (Net Advertising Revenue) and non-TV NAR revenues, which now make up nearly 50% of the total

The outlook for 2016 is promising. We expect continuing real growth in ITV family NAR in line with the market average, and further substantial increases in both Online, Pay & Interactive and ITV Studios

The big question is how ITV can sustain all it has achieved with the international expansion of ITV Studios and use its growing scale to support growth in its Online, Pay & Interactive revenues abroad as well as in the UK

  • ITV
Media, TV, UK Media 7 March 2016
Comcast/Disney: The Strategy Examined

Although the prospect of a successful Comcast bid for Disney has receded almost completely, we expect it to come back. The strategic imperative for Comcast to integrate with a leading content producer remains acute. It confronts a reinvigorated and very aggressive competitor in DirecTV. Satellite is rapidly draining high ARPU pay-TV subscribers from the cable companies. Increased expenditure on programming, services and marketing are the only responses possible to combat the erosion.

Media 5 March 2004
Cometh the hour for the commercial PSBs

The first half of 2017 has seen the announced departure of three CEOs from the commercial PSBs within the space of less than two months: David Abraham of Channel 4 (14th March), Rob Woodward of STV (25th April) and lastly Adam Crozier of ITV (3rd May)

Responding to the challenges of digital switchover and the advertising recession of 2008/09, as well as their own specific company issues, one of the first tasks for all three CEOs has been to raise staff morale

The last seven to ten years may have been taxing at times. The next seven to ten promise to be no easier, and may yet be harder, as the successor CEOs chart their way through the continuing transformation of the UK digital landscape

  • Channel 4
  • ITV
Media, TV 28 June 2017
Commercial radio update: pressure continues

This report updates our coverage of the commercial radio sector. In Q1 2010, RAJAR data showed that the average number of hours listened per listener and the total number of hours listened, across both the commercial sector and the BBC, fell by 2.7% and 1.2% respectively compared to Q1 2009. This continues the long term trend of gradual consumption decline we have highlighted in the past. Another consistent trend is the relative robustness of listening to BBC radio, whilst the brunt of the decline is borne by the commercial sector

Whilst BBC radio is funded by the licence fee, the commercial sector relies on advertising, which was severely impacted by the recession in 2008-09, on top of the structural shift of advertising to the internet. Oversupply of radio inventory continues to cause downward pressure on ad rates. As the UK economy exited recession in Q4 2009, commercial revenues rose 6.3% over Q4 2008, after six consecutive quarters of revenue decline. Q1 2010 is expected to come in at approximately 7-8%, with more modest positive growth in Q2

Public sector advertising, which includes procurement by the Central Office of Information (COI), has proved to be a significant source of income for radio (18.9% of revenues in 2009, COI itself accounting for 11.5%). On 24 May George Osborne announced that, with the exception of previously committed and “essential” campaigns, further COI advertising will be put on hold until March 2011. Based on this understanding about COI spend, which will translate to a small negative impact in H2 2010, we expect H2 2010 to be flat. Overall, we forecast small, positive annual growth of commercial segment revenues of 2.5% for 2010

Whilst income is being compressed, the cost of serving dual analogue and digital transmission remains a strain. Ofcom’s ongoing deregulation will have a small positive impact on costs. However, further station closures are entirely possible, especially if COI spend continues to be squeezed

  • BBC
Music and Radio, Media 26 May 2010
Commercial radio: growth ambitions quashed by economic realities

Commercial radio trade association launches new R.A.D.I.O. plan to achieve 20% revenue growth, increased share of listening and migration to digital platforms by 2011

Media, Music and Radio 1 March 2007
Commercial radio: out of tune with London

The three most listened to radio stations in London all belong to the BBC, for the first time since commercial radio started in 1973

  • BBC
Media, Music and Radio 16 May 2007
Competition Commission CRR announcement imminent

The impending Competition Commission announcement of its provisional decision concerning the Contract Rights Renewal (CRR) remedy is expected to make little change beyond extending CRR to cover variants of ITV1, such as ITV1 +1 and ITV1 HD

Extending CRR to cover ITV1 variants should benefit ITV NAR (Net Advertising Revenue) by improving ITV1’s overall audience share, but does nothing to ease the deflationary pressures now gripping the TV advertising medium, where CRR works hand in hand with the requirement on the commercial PSB channels to sell 100% of their advertising inventories

The current goings on underline the dichotomy between competition and public broadcasting policy objectives

 

 

  • ITV
Media, TV 9 September 2009
Competition Commission view about the Sky stake in ITV

BSkyB’s 17.9% shareholding in ITV is likely to lead to a substantial lessening of competition in the all-TV market, according to the provisional findings of the Competition Commission (CC) investigation announced on 2nd October 2007

  • Sky
  • ITV
Media, TV 1 October 2007
Competition concerns for the TNS-GfK merger

We expect the TNS-GfK merger proposal to be examined closely by the European Commission, and anticipate competition concerns to be raised in the market for television audience measurement (TAM)

Media 28 June 2008
Competitive pressures on the press: presentation to the Leveson Inquiry

In the context of his Inquiry, Lord Leveson invited Claire Enders, as “one of the UK’s foremost media business analysts”, to kick off the seminar series on the 6 October with a synoptic presentation on “Competitive pressures on the press”. The Inquiry is interested in understanding the market economics of the mainstream media, including the impact of technology

This presentation brings together our existing work on the newspaper and consumer magazines industry, with an emphasis on the former, highlighting the challenges to the print media of the internet

A video transcript of Claire’s presentation and the debate on the session’s subject of “Competitive pressures on the press and the pressures on journalism”, may be accessed on the site of the Leveson inquiry, at www.levesoninquiry.org.uk

  • News Corp
  • Guardian Media Group
  • DMGT
Internet, Media 5 October 2011
Conservative proposals to tackle CRR

The proposal by the Conservatives to remove or to moderate Contract Rights Renewal if elected would put ministers back into the thick of competition issues

The Conservatives strongly supported the move to make the competition authorities independent of government in Enterprise Act 2002, and should this stance be reconsidered, the regulatory landscape for business would acquire a political dimension, to the detriment of UK business generally

CRR is a side issue and the Conservatives could be better advised to examine closely the marketplace for TV advertising sales in order to make it more transparent and thus work better for the industry as a whole

  • ITV
Media, TV 19 March 2010
Consolidation in Italian mobile

Egypt-based mobile operator Orascom’s investment in Hutchison Telecom creates an intriguing if convoluted link between the 3rd and 4th players in the Italian market, Wind and H3G

Telecoms 17 January 2006
Consolidation in Media Buying

The last three years have seen huge concentration in the marketing services industry. One source suggests that 56% of the world’s advertising billings now pass through just seven buying groups, up from 32% in 1999. Though the advertising recession in major economies shows little sign of abating, the major groups continue to grow by acquisition, often financed by debt. At the same time, media planning and media buying have moved to the centre of these groups after a century of being little more than a clerical activity at the periphery of their business.

Media 9 September 2002
Consolidation in UK commercial radio – positioning for a digital future

Global Radio’s acquisition of GMG Radio has cemented its dominant position in the commercial radio sector, giving it a 51% share of revenues and a 47% share of listening.

If approved by the Competition Commission, the deal will allow Global to extend the Heart brand to the North of England and Scotland, helping to establish a stable listener base ahead of the digital switchover.

We believe there is scope for further consolidation, which is likely to focus around Planet Rock and Absolute Radio – two groups that are leading the way on digital platforms.

Music and Radio, Media 7 October 2012
Consumer books: slow transformation

The appearance of mass market consumer eBooks was delayed, evolved explosively, and has since plateaued more quickly than other media. Physical books are attractive objects and elegant devices compared to CDs and DVDs.

Furthermore, “all you can eat” is not a reader’s mindset, limiting the relevance and growth of mass market eBook subscription services.

Amazon’s mission is to grow market share, and strategic initiatives to move up the supply chain into publishing do not address its core issue: digital provides a poor discovery solution for dedicated book lovers, hence the continued necessity of retailers for publishers.

Media 19 August 2014

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