Publications

Format: Dec 2017
Leave blank for all. Otherwise, the first selected term will be the default instead of "Any".
Leave blank for all. Otherwise, the first selected term will be the default instead of "Any".
Sector(s) Datesort ascending
Snappy birthday: Snapchat's IPO

Snap’s IPO is reportedly pressing ahead as expected, suggesting a remarkably early maturity for the company’s advertising business model

Snapchat creatively adapts the tried and true TV advertising formula, focusing on content, context and audience affinity – this goes against the grain of digital advertising and could unlock new brand budgets for online

After an IPO, Snap’s founders would have the freedom to expand their platform with new content, distribution channels and even devices

  • Facebook
Non-UK Media, Internet, Media, Technology 18 November 2016
ITV in Brexit wake: Q3 2016 trading update

ITV’s latest update points to a weak end to 2016 in advertising sales chiefly due to rising uncertainty post-Brexit, as the 1% year-on-year decline during the first nine months is expected to sink to 3% across the full year despite hitherto positive economic growth trends

ITV claims of outperforming the TV advertising market across the first nine months of 2016 are at odds with other sources, although the likely main cause of apparent underperformance – the large fall in ITV Main share of viewing in 2015 – will not apply in 2017, as ITV Main has regained some of the lost share in 2016

Weakening sterling exchange rates post-Brexit may have fueled rising inflation, lower consumer disposal income and falling TV NAR. But, it has also boosted ITV Studios revenues from international sales

  • ITV
Media, TV 18 November 2016
The studio model: stay tuned!

US entertainment groups have not been disrupted by the rise of digital media. Long running franchises drive growth across diverse sectors, starting with pay-TV and SVOD. US television advertising is rising in line with GDP, while the online video ad market is flourishing, with much appearing alongside the majors' scripted content

Studios' cable channels are their most profitable assets, but M&As with distribution platforms, including Comcast's aquisition of NBC Universal, have usually failed to deliver synergies

The Donald Trump presidency could leverage hostile public opinion towards mergers to undermine the AT&T bid for Time Warner; but it could also stimulate M&As if it granted tech companies a tax break to repatriate profits. A more protectionist administration could also bring about a less benevolent attitude towards majors' foreign operations

  • 21st Century Fox
  • Amazon
  • Apple
  • Facebook
  • Google
  • NBC Universal
  • Netflix
  • Sony
  • Turner
  • Viacom
  • Walt Disney
Media, TV 17 November 2016
Marketing and measurement in the digital era

Digital consumption has generated a lot of data in marketing and media and a huge variety of new opportunities for marketeers—but insights and intelligence are not growing as much as data points, as a culture of short termism prevails

We recommend the linking of audience measurement and consumer behaviour data, but the industry lacks both standards and trust, while the still-immature digital marketing supply chain poses problems for data integrity

The new data economy has also precipitated a new war for talent, with marketing, media and publishing competing with technology, finance and other industries to attract the best quant and science brains to transition the creative sectors.

  • Facebook
  • Google
Internet, Media 16 November 2016
Virgin Media Q3 2016 results: Continued acceleration

Virgin Media continued to accelerate in Q3, with subscriber numbers accelerating despite the broader market slowdown, driven by its network extension starting to have a material impact and an enhanced TV offering reversing its pay TV decline

The only weak area was mobile, with revenue and subscriber growth slowing, and convergence stalling. The company hopes that its 4G launch will reinvigorate this; we believe that consumer demand for fixed/mobile convergence remains limited

The early price rise implemented in November will likely help ARPU but harm churn during the rest of the year; for 2017 and beyond the accelerating network extension will increasingly drive volume and revenue growth

  • Virgin Media
Fixed Line, Mobile, Telecoms, UK Media 10 November 2016
BT Q2 2016/17 results: Strong results, but regulation weighs

BT had a strong quarter for revenue growth, improving to over 1%. This was helped by some temporary factors, but underlying trends look nonetheless strong across the board

Network development looks strong, with G.fast pilot pricing announced and development on track, selective FTTP builds gaining momentum, and mobile coverage and speed capabilities accelerating

Despite this, or perhaps because of it, the regulatory outlook is as murky as ever, with Openreach’s future structure still not resolved, spectrum auction rules still to-be-decided, and rulings on copper and fibre pricing from April 2017 heavily delayed

  • BT
Media, Mobile, Telecoms 3 November 2016
Programmatic TV's European Evolution

Declining broadcast viewing to the TV set among younger demographics, fragmentation of video viewing across screens, the lack of robust measurement of viewing across screens and the development of online video advertising technology are altering the European TV landscape

Programmatic TV is at an early stage, but has shown its potential with increased audience targeting options and campaign automation: the roll-out of programmatic models and ad technology for European TV advertising have already prompted advertisers to see TV in new ways, beyond its core strengths in mass brand advertising

Automated ad technology can support the existing linear broadcast ad infrastructure; in addition we project a combined potential for annual increased TV ad revenue of €220-300m by 2018 in the seven markets of the study, driven by new advertiser spend on addressable TV advertising and programmatic broadcaster OTT

  • Google
  • Prosieben
  • RTL
  • Sky
Media, TV 2 November 2016
Revenues what count for Sky: Q1 2017

2017 has started well as group revenues grew by 5% on a like-for-like constant currency basis and operating costs were 2% lower year-on-year

The outlook for continuing strong revenue growth in the coming quarters is very positive in light of the numerous and ongoing product and service synergies in all three Sky markets

Cord-cutting is now a major concern in the US; however, there is no evidence for it with respect to Sky operations in Germany & Austria and Italy, while the evidence from the UK & Ireland is so far inconclusive. We expect some to occur, but not on the scale seen in the US

  • Sky
Media, TV 19 October 2016
Brexit and UK internet privacy

Personal data is the fuel of the digital age and the UK is a top producer due to deep internet and ecommerce usage

The EU’s General Data Protection Regulation (GDPR), a key plank of the Digital Single Market (DSM), will directly apply in May 2018, before the date of Brexit in 2019

Upon Brexit, GDPR adoption would ensure easy certification by the Commission for data transfers outside the EU, giving companies another reason to stay in the UK 

Brexit, Internet, Media, Public Policy, Technology 13 October 2016
Google Devices - Leading the charge to consumer AI

Google’s recent hardware launch event was a confident assertion of an AI-led future where Google’s services are present for everyone, everywhere

With Google’s Assistant central to them, devices like the Pixel phone and Google Home smart speaker put pressure on Samsung, Apple and Amazon

If Google’s AI push is successful, it will evolve and strengthen the company’s role as a gatekeeper to content and services, fundamentally reshaping search marketing

  • Amazon
  • Apple
  • Google
Internet, Media, Mobile, Technology 12 October 2016
Canal+ in audacious model revamp

With the decline in its subscriber base accelerating and following an antitrust veto over its planned tie up with BeIN Sports, Canal+ has decided to radically restructure its retailing on IPTV – where over 60% of subscriber recruitment takes place 

The basic channel package is now wholesale to ISPs and included in upper tier triple play bundles – much higher volumes should more than balance a deep price cut. Soon premium and optional packages are to be unbundled on all platforms to create cheaper entry points and favour subscriber customisation

Canal+ is thus increasingly focused on supplying premium content, leaving the user interface to ISPs. Without the scale of other international content producers and in a nationalistic political context, we believe that this market rationale will eventually lead Vivendi to sell Canal+ to Orange

  • Canal Plus
  • Orange
  • Vivendi
Media, Telecoms 6 October 2016
Viceland: Is this what the kids want?

A lacklustre UK launch of Viceland—the new, multinational linear television channel from youth-skewing, gonzo-esque Vice Media—followed six months after a similarly underwhelming entrance into the US

It is surely early days, but despite strong content, the initial results were predictable, considering the challenges. The response by Vice, that viewing figures are essentially immaterial to its plans, was expected but deviated from earlier, bullish sentiments

Beyond linear viewing, as an intended mass “content generator” to power the greater Vice online network, Viceland may answer a fundamental question: Is Vice and its distinctive content really what the kids want?

  • BBC
  • Vice Media
Media, TV 4 October 2016
Trade policy path to Brexit for the UK

Brexit will take place in March 2019 and the rush is now on to complete the UK’s exit through Article 50 negotiations and set the framework for post-Brexit trade with the EU

Trade-related investment by companies is at high risk from uncertainty; a free-trade area (FTA) for manufactured products should be a priority for 2019

Barriers to trade in services in the EU are more nebulous than tariffs and far more political in Member States, justifying a Comprehensive Economic Partnership (CEP)

Brexit, Media, Public Policy, Technology, Telecoms 4 October 2016
Driving to Autonomous Vehicles (AVs)

The automotive industry is moving towards self-driving or autonomous vehicles (AVs) as a mass-market proposition, relying on a spate of partnerships with tech companies

Ridesharing in AVs is the obvious commercial application, with Uber and Google racing to launch pilots of their fleets

Many challenges lie ahead. AV developers claim current regulation is too restrictive, whilst regulators argue that mass market AVs do not yet meet safety standards

  • Amazon
  • Apple
  • Google
Non-UK Media, Internet, Media 30 September 2016
A room with a VUI: voice and Amazon Alexa

Amazon’s smart Echo speakers are coming to Europe, powered by a voice-controlled intelligent assistant, Alexa. Echo is thought to have found surprise success in the US

Alexa is best thought of as the most complete Voice User Interface (VUI) on the market. We expect VUIs to supplant graphical user interfaces for a variety of use-cases, in the home, on the move and in the car. Competition in this area is increasing

Alexa is being positioned as the Android for voice, moving beyond devices made by Amazon in an attempt to jumpstart adoption, and with developers building services on top of Alexa’s core voice platform

  • Amazon
  • Apple
  • Facebook
  • Google
Non-UK Media, Internet, Media, Mobile, Technology 29 September 2016
Clash of the retail titans: Amazon vs Walmart

The battle in the US between Amazon, ecommerce giant, and Walmart, the retail titan, reflects the changing face of US retail as online drives growth

Amazon, the everything store, innovates on marketplace, warehouse and logistics, and customer tools like Prime, while Walmart fortifies in-store and builds on its strengths 

Walmart cannot overtake Amazon online, but it can defend its position as the largest US retailer as Amazon drives an ecommerce future for retailing 

 

 

 

  • Amazon
Internet, Media, Technology, Telecoms 28 September 2016
European mobile in Q2 2016: Down but resilient

European mobile service revenue growth worsened slightly in Q2, dropping to -1.2% after three consecutive quarters at -0.8%. Southern Europe significantly outperformed the North, reversing the regional trend of recent years

EU roaming rate cuts and the increase in SIM-only subscriptions were the two main negative, albeit temporary, factors with the former particularly impacting northern European operators with heavy roaming exposure and the latter more varied in its impact across the EU5

Mobile service revenue growth was thus quite robust given these factors, helped by price firming in a number of markets. Looking forward, while the negative factors are likely to continue in the short-term they will drop out in two years in the case of roaming cuts, and SIM-only, whose impact is mostly profit-neutral to operators, will also reach an equilibrium in due course, and the market's overall resilience is encouraging

  • EE
  • France Telecom
  • Hutchison 3G
  • O2
  • Orange
  • SFR
  • T-Mobile
  • Telecom Italia
  • Vimplecom
  • Virgin Media
  • Vodafone
Non-UK Telecoms, Media, Mobile, Non UK Media, Telecoms, UK Media 27 September 2016
Sky's window of opportunity in Italy

After the dispute with Vivendi, Mediaset Premium faces mounting losses with no buyer in sight and increasing tension within the controlling shareholder family

Sky has managed to resume growth despite the loss of the Champions League (CL), mostly thanks to strong advertising sales

Next year, both CL and domestic Serie A, will auction the 2018-21 broadcasting rights. Sky will be in a position to substantially increase its range of exclusive football coverage

 

  • Sky
  • Sky Italia
  • Vivendi
Media, TV 22 September 2016
BT Sport: positive first year with the Champions League

BT Sport has seen a very clear positive impact from its first year airing the Champions League, with viewing up 60% year-on-year to June. Remarkably, its reach is now not too far off Sky Sports, though it still has some way to go in terms of consistent viewership

Pay-TV audiences for the 2015/16 tournament were in line with previous years – an impressive feat – but free-to-air disappointed. However, BT should not be too concerned – it has established itself as a worthy pay-TV partner

While BT’s execution has thus beaten reasonable expectations, BT Sport still carries a heavy net financial cost for BT, with debatable benefits. Yet, whatever the benefits may be, more viewers watching more often must surely help

  • BT
  • ITV
  • Sky
Media, TV, UK Media 16 September 2016
Untapped not tapped out: The Over 50s: systemic consumption and marketing misalignment
More than one third of the UK population is over 50 and this cohort is projected to keep growing. They account for substantial wealth, assets and expenditure, and reveal active multimedia engagement, providing real opportunities for brands 
 
Given their outsize impact, we believe the marketing industry underappreciates the diversity of habits among the over 50s. While 50-65s’ habits and consumer behaviour increasingly resemble that of younger cohorts, their spending power is far greater; expectations from products and services are higher and yet the placement, format and tone of marketing feels misaligned 
 
Online is a huge enabler that can help drive, shape and inform how over 50s spend their substantial wealth. But that can only be done effectively with a clearer understanding of behaviour and level of responsiveness to messages across media, from print to TV to online
  • Facebook
  • Google
Internet, Media, Mobile, Technology, Telecoms, TV, UK Media 14 September 2016

Pages