Publications | Enders Analysis

Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media. We cover all sides of the market, from consumers and leading companies (e.g. Vodafone, Iliad, ITV, BT, BSkyB, Virgin Media and others), to regulation. A complete list of our research can be found here.

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Publications

	Sector(s)	Date
UK Digital TV Platform Growth The success of Freeview has ignited demand from channel operators to jump on board. The lure of Freeview is exemplified by this week's decision of Channel 4 to broadcast E4 free-to-air. The enticement is the advertising promise of such a large potential audience. But, how big an advertising opportunity is it really?	Media	April 2005 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK Digital TV Platform Growth UK digital TV (DTV) growth is rocketing ahead, but how fast? Ofcom and BARB – the two ‘official’ sources – agree that growth has been faster since Q4 2003 and that Freeview is the main reason, but are issuing increasingly divergent estimates. Ofcom is, in our view, overestimating Freeview and BSkyB homes. We prefer BARB's methods and rely on its estimate of 48.1% of UK TV homes (11.7 million DTV homes).	Media	June 2004 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK Digital TV Trends This report provides an update on the major trends in the UK digital TV market. We use a variety of consumer market research data, which all offer a consistent picture of trends in the business. Sky is doing well. But the evidence of the last quarter’s results suggests that it is not out of the wood yet.	Media	November 2001 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK DTV forecasts to 2017 June 2008 update Digital TV growth has consistently exceeded expectations since the launch of Freeview in October 2002, while 2007 saw a record annual increase in digital TV homes reception from 72.0% to 82.3%. These forecasts update our previous forecasts of DTV platform growth issued in December 2007 (see UK DTV Homes Platform Forecasts: 2003-2017 [2007-116]), taking into account the very strong final quarter of 2007 and recent market developments	Media, TV	June 2008 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK DTV forecasts to 2018 March 2009 update UK Digital TV (DTV) growth has finally started to slow significantly. By the end of 2008, 86% of TV homes and 91% of the population living in TV homes had DTV reception on one or more sets	Media, TV	March 2009 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK DTV Homes Platform Forecasts: 2003-2017 Just as digital switchover (DSO) has finally begun, TV broadband convergence is beginning to make its mark in the UK following the launch of hybrid broadcast reception and IPTV services over DSL. In this context, UK DTV Homes Platform Forecasts: 2003-2017 updates our long-term DTV platform homes forecasts from 2006 (UK DTV Platform Growth [2006-40]), covering the digital satellite (DST), cable (DCT) and terrestrial (DTT) platforms	Media, TV, Fixed line, Telecoms	December 2007 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK DTV Platform Growth The UK continues to be the largest and fastest growing national digital TV (DTV) market in Europe. We now expect 75% of UK TV homes to be equipped with digital reception by the end of 2006, rising to over 85% by the commencement of digital switchover in autumn 2008. We have argued that mobile operators offering free broadband makes little sense from an economic perspective, and it now appears that it has little draw for consumers as well (which is lucky given its very high cost)	Media	August 2006 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK DTV platform growth: 2005-20150 With the completion of digital switchover still on track for mid 2012, stabilisation of the main digital broadcast platforms is expected, with roughly equal numbers of subscription pay-TV and free TV homes, though with marked differences between the platforms in terms of demographic composition and the proportion of pay-TV customers BT Sky Virgin Media	Media, TV, Internet, Technology	December 2010 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK economic outlook: stagnation Post financial crisis, the dynamics of the UK economy have been reset, as consumers shun credit-fuelled expenditure – the latest GDP data for Q2 2012, confirming the ‘technical’ recession, reinforces our view of an economy moving sideways rather than recovering. Household consumption in real terms has been in moderate decline since Q4 2010, on real disposable income declines, in turn due to a combination of weak nominal earnings growth due to flat productivity growth, and high inflation.	Media, Telecoms	July 2012 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK fixed telecoms market: broadband and telephony trends to Q1 2012 In this report we show our analysis of trends in UK broadband and telephony to March 2012, based on the published results of the major service providers. Highlights for the March quarter include broadband subscriptions exceeding 21 million, a sudden uptick in broadband market net additions and local loop unbundling accounting for a record 40% of broadband subscriptions. The proportion of unbundled lines that are fully unbundled exceeded two thirds for the first time. Everything Everywhere BT Cable & Wireless O2 Sky TalkTalk Virgin Media	Fixed line, Telecoms	June 2012 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK fixed telecoms market: broadband and telephony trends to Q4 2011 In this presentation we show our analysis of trends in UK broadband and telephony to December 2011, based on the published results of the major service providers. Highlights for the December quarter include a return to the lower rate of broadband market growth seen prior to mid-2010, accelerating growth in the number of subscribers to high speed broadband and the continuing increase in market share of BT Retail and BSkyB at the expense of virtually all other players This quarter’s edition includes a look at Openreach’s wholesale FTTP On Demand, planned for launch in 2013. Everything Everywhere BT Cable & Wireless O2 Sky TalkTalk Virgin Media	Media, Fixed line, Internet, Telecoms	February 2012 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK Fixed Telephony Market Trends Over the four years to 2008, fixed telephony market revenue has fallen by about 17% (£1.9 billion). But the picture is complex The total number of fixed access lines has fallen by only 4% since 2004, but losses have been predominantly of business lines, due to a combination of inter-related factors involving a shift from ISDN2 to broadband, fixed call substitution and increased home working	Fixed line, Telecoms	October 2009 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK Handset Survey We have recently completed our December survey of UK mobile users, which shows increased purchase intentions for handsets in general and camera phones in particular. We summarise the results in this note, which are good news for handset manufacturers, but more mixed for the operators.	Mobile, Telecoms	December 2002 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK Internet Advertising The internet is the UK’s fastest growing advertising medium, with spend rising 41% to £2.02 billion in 2006, and a further 30% rise expected for 2007. Three drivers underpin this growth: more intense use of the internet as broadband connections become standard, very strong growth in e-commerce, which is driving up paid-for search, and improving yields through rich-media formats. These factors will continue to propel growth of internet ad spend in the near future	Media, Fixed line, Internet, Telecoms	April 2007 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK internet advertising forecasts for 2012/2013 Recent news flow and feedback from media buyers indicates that growth in UK internet advertising is slowing due to the ongoing weakness in the economy Paid search, buttressed by its link to e-commerce and measurable ROI, is suffering less than internet display, with growth in spend on social media slowing and price deflation especially for non-premium inventory Online classifieds are also being hit by the economic woe, resulting in some sectors growing more slowly and non-advertising communications taking a larger share of spend; the secular shift to the internet continues Apple Facebook Google	Media, Internet	June 2012 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK internet advertising powers ahead According to IABUK/PwC, internet advertising grew 14.4% like-for-like in 2011 to £4.8 billion, overtaking press to become the single largest advertising medium Search was again the main growth driver, surging 17.5% to £2.7 billion last year, while display rose 13.4% and classifieds increased just 5.2% on the weak economy We now forecast internet advertising will increase 14% in 2012 and 12% in 2013, taking spend to £6.1 billion or 36% of UK advertising, up from 30% in 2011 Facebook Google	Media, Mobile, Internet, Telecoms	April 2012 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK internet advertising strong in H1 2011 Internet advertising rose strongly in H1 2011, according to the latest IABUK/PwC figures, increasing 13.5% YoY compared to 1% growth in spend on other media Search grew 12.6% YoY while display was up 18.6%, in line with our forecasts, but classifieds slowed, up just 3% YoY, with recruitment and other sectors stagnating Our internet advertising forecasts for 2011 and 2012 remain unchanged at 12% and 13% respectively Google	Media, Internet	October 2011 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK internet advertising: 5 year forecasts We forecast UK online advertising to grow by 8% CAGR to £5.1 billion by 2014, representing approx. 33% of total advertising spend, overtaking press Search is the main growth engine, which we predict will reach £3.1 billion in 2014, due to its appeal and value to advertisers as a sales and lead generation tool Growth in spend on social media and video networks will push online display to just over £1 billion by 2014; whilst classifieds will grow to £840 million Facebook Google Yell	Media, Internet	September 2010 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK internet advertising: Facebook to the fore UK internet ad spend rose 13% YoY in 2010 to £4.1 billion; stripping out newly included formats such as mobile and Google hedging gains indicates actual growth was 15% Growth in display, increasingly powered by Facebook and Google, continued to outpace that of search, with early signs that some brand advertising is shifting online We have revised our growth forecast for 2011 to 10%, taking spend including mobile to £4,400 million, pushing the internet’s share of total advertising to 27% Google	Media, Internet	April 2011 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.
UK internet advertising: raising 2010 forecasts Recent news flow – including Google UK’s Q4 2009 results and reports of facebook’s rapid revenue growth – points to a better than expected recovery in internet advertising. On a like-for-like basis, we estimate that online ad spend grew 2.2% last year to £3,425 million or 23.5% share of total advertising We have raised our 2010 UK forecasts and now predict that Google’s UK gross revenue will grow 12.5% YoY, helping to drive online advertising spend up 7.6% to £3,685 million (excluding sites currently not reported by IABUK/PwC) Facebook Google	Media, Internet	February 2010 Access this report E-mail: The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber: If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.