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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

Amazon reported $75bn in net sales, which was largely in line with expectations, and 28% growth in Prime subscription revenue—as Amazon now has more than 150 million Prime subscribers worldwide—cementing its place as the irreplaceable utility for many in lockdown.
However, Q1 results only covered a few weeks of lockdown. Amazon expects low profitability in Q2 as lockdown persists in its main markets, with customer expenditure focused on a narrow basket of essentials as people face pressures from unemployment and business closures.
Amazon’s warehouses are a key vulnerability in the time of COVID-19. Jeff Bezos pledged $4bn to keep workers safe and warehouses in function, though whether this is enough to placate government’s and workers’ concerns is yet to be seen.
The UK lockdown since mid March has boosted TV time to levels not seen since 2014, with broadcast TV and online video each growing by nearly 40
minutes/person/day
While trends vary significantly by demographic, news consumption has been a common catalyst for linear TV’s growth, benefitting the BBC above all. Although Sky News has also flourished, Sky’s portfolio has been seriously impacted by the lack of live sport
2019 extended many of the long running trends of the last decade, but, notably, online video’s growth rate appeared to slow among youngsters, in contrast to older demographics. 35-54 year olds watching more VOD will have significant implications for linear broadcasters down the line
James said that the figure was “right at the top end” of what could be reasonably achieved. He said that the deal was still worth exploring given “the challenging fundamentals of the sector—in a very mature market, even tangential synergies are worth pursuing”.
The press has reported on an imminent merger of O2 and Virgin Media (UK). This is not likely to be driven by the pursuit of revenue synergies as dis-synergies are more likely if the brands are merged.
Cost synergies are real, albeit a bit tangential. However, in a mature market even modest synergies are worth pursuing.
A full regulatory review may be required but approval is likely. Market impact is somewhat nuanced, with the benefit of a distracted competitor short-term and a larger but still rational operator ultimately.
Joseph said “The crisis is locking in the advantages of the largest players in the market.”
He added “Advertiser budgets are retreating from any kind of long-term investment in their brands. The only campaigns that are surviving are those that contribute to cash flow today. That is where Google and Facebook are best in class.”
Claire Enders was quoted in the Financial Times on "UK gambling groups halt TV and radio advertising during lockdown"
28 April 2020Claire estimated that betting companies spent roughly £200m on TV advertising in 2019. This compares with roughly £1bn spent online, an arena largely untouched by regulators.
“This shows how advertising spend drifts towards less regulated media." She warned that stopping traditional media advertising would naturally push companies to increase marketing online.
Francois Godard was quoted in the Financial Times on "Bundesliga set to become first big league to restart in pandemic"
23 April 2020Francois argued that broadcasters face a “massive loss of subscribers” due to the weeks-long sports blackout. This has created huge losses that may make television companies reluctant to pay big sums in future media rights deals.