At 30th September 2007 there were approximately 15.1 million fixed broadband subscribers in the UK and residential broadband penetration was approximately 54%. BT remains the country’s largest broadband provider supplying more than 4 million lines, while BSkyB remains the fastest growing ISP

On 4th October Ofcom issued its consultation document on Sky’s proposals to provide a broader and more comprehensive range of programming by replacing its three free-to-air channels on Freeview with its Picnic hamper of five pay-TV services, including the Sky Sports 1 and Sky Movies SD1, as part of a flexible digital television, broadband and telephony service

The release of FY 2007 results on 27th July 2007 confirmed the strong performance of Sky and the success of its multi-product and service strategy over the past year, as reported in its trading update of 11th July