The UK economy’s zombie state persists 15 months since the cost-of-living crisis ignited, depressing real incomes by 2%. A new headwind is the rising cost of credit, which could tip the UK into a mild technical recession
Resolving the cost-of-living crisis is key to a recovery in 2024. Inflation is spreading from imported and traded goods to services; while CPI inflation is decreasing slowly, wage growth could ignite a wage-price spiral
Further structural change in advertising is being driven by post-pandemic ecommerce, which is 30% of retail sales excluding fuels and is underpinned by hybrid work-from-home (WFH)
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