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Public Policy

To download any of our reports on public policy please click on the links below:

Brexit dismal media outlook

Brexit risks for the creative industries

 

Public Service Broadcasting

Enders Analysis is a firm believer in strong public service broadcasting which boosts the entire UK creative industry and is consumed by almost everyone. We have published a number of reports covering the BBC and Channel 4 over the last few months. To download any of our Channel 4 reports please click on the links below:

Channel 4 viewing trends

Channel 4 market impact

Channel 4: sustainability and privatisation

Latest reports More

  • Sky
  • Sky Italia
  • Vivendi
  • Media
  • TV

After the dispute with Vivendi, Mediaset Premium faces mounting losses with no buyer in sight and increasing tension within the controlling shareholder family

Sky has managed to resume growth despite the loss of the Champions League (CL), mostly thanks to strong advertising sales

Next year, both CL and domestic Serie A, will auction the 2018-21 broadcasting rights. Sky will be in a position to substantially increase its range of exclusive football coverage

 

  • BT
  • ITV
  • Sky
  • Media
  • TV
  • UK Media

BT Sport has seen a very clear positive impact from its first year airing the Champions League, with viewing up 60% year-on-year to June. Remarkably, its reach is now not too far off Sky Sports, though it still has some way to go in terms of consistent viewership

Pay-TV audiences for the 2015/16 tournament were in line with previous years – an impressive feat – but free-to-air disappointed. However, BT should not be too concerned – it has established itself as a worthy pay-TV partner

While BT’s execution has thus beaten reasonable expectations, BT Sport still carries a heavy net financial cost for BT, with debatable benefits. Yet, whatever the benefits may be, more viewers watching more often must surely help

  • Facebook
  • Google
  • Internet
  • Media
  • Mobile
  • Technology
  • Telecoms
  • TV
  • UK Media
More than one third of the UK population is over 50 and this cohort is projected to keep growing. They account for substantial wealth, assets and expenditure, and reveal active multimedia engagement, providing real opportunities for brands 
 
Given their outsize impact, we believe the marketing industry underappreciates the diversity of habits among the over 50s. While 50-65s’ habits and consumer behaviour increasingly resemble that of younger cohorts, their spending power is far greater; expectations from products and services are higher and yet the placement, format and tone of marketing feels misaligned 
 
Online is a huge enabler that can help drive, shape and inform how over 50s spend their substantial wealth. But that can only be done effectively with a clearer understanding of behaviour and level of responsiveness to messages across media, from print to TV to online
  • Apple
  • Google
  • Samsung
  • Mobile
  • Technology
  • Telecoms

Apple’s hardware progress at this year’s Special Event was more impressive than the software announcements at WWDC in June, though not at the level seen during the bumper launch of the iPhone 6

Improvements in camera technology and custom chips are preparing the iPhone for more drastic design changes and new location-based service categories in the future

Next year, faster development of both software and hardware is required to defend iPhone margins or user base growth, let alone both

  • BT
  • EE
  • Hutchison 3G
  • TalkTalk
  • Virgin Media
  • Vodafone
  • Media
  • Mobile
  • Telecoms

UK mobile service revenue growth dipped down in Q2 to -1.7%, with this being driven by some one-off factors, such as MTR and roaming cuts, and some longer terms trends, such as the continued rise in SIM-only

Profitability nonetheless improved at all of the operators, suggesting strong ongoing cost control, and that some of the revenue weakness is caused by factors that do not impact (or even positively impact) the bottom line

Competitive performances were mixed, with EE’s revenue growth improvement contrasting with dips at the other three operators, driven by EE’s strong commercial momentum and it taking the SIM-only and roaming hit earlier than the other operators

  • Amazon
  • Apple
  • Google
  • Microsoft
  • Sky
  • Sony
  • TalkTalk
  • Walt Disney
  • Media
  • Technology
  • TV
  • UK Media

The UK retail market for digital movies has shown steady growth, but has not offset the decline in physical sales. While iTunes remains the UK market leader, Sky is clearly driving the growth with its Buy & Keep offering, backed up with the reassurance of physical product

However, a move away from the collector mentality alongside the growth of a subscription mentality will affect long term prospects. This is not helped by the consumer proposition for digital retail, which remains disjointed, lacks inter-device operability and a clear consumer benefit

Without co-ordinated efforts and investment from the studios, content owners and retailers to resolve these issues, we believe the opportunity for digital video retail in the UK is limited. Even with that, the EST market may never be as profitable as the DVD home video market