Douglas McCabe was quoted in an article on Time Inc, who wants to sell its UK magazines division, including well-known titles such as Country Life, TV Times and the NME, as part of a wider shake-up of the struggling US publishing group. The move is part of what the company called a “strategic transformation programme” and comes after Time abandoned plans to sell itself in April, ending months of speculation over the future of the group which owns Time, People and Sports Illustrated. On Friday Time reported a 17 per cent fall in second quarter print and other advertising revenues, and confirmed a $400m cost-savings programme. Time, formerly known as IPC, is one of the UK’s biggest magazine publishers. According to data from Enders Analysis the company’s titles attracted the highest annual circulation in the UK in 2016 with 168.7m. Douglas said that while the move by Time was not a shock, it was still a “big decision” for the US group. Adding that “the UK is a very important territory, probably the biggest outside the US. But print ads are tough, digital advertising hasn’t taken off and its market share is being threatened by bloggers and other social media online”.