Claire Enders was quoted in an article on Sky, the group founded by Rupert Murdoch, that is now at the centre of a flurry of deals by companies trying to keep up with Netflix and Amazon. Sky has grown from a risky bet that nearly went bust in its first year of operation into a pan-European media powerhouse at the centre of a bidding war and of an industry facing an identity crisis. Claire said “Sky is an extraordinary success story”, pointing to its record of increasing revenue at 5 per cent a quarter. She added that the company has withstood competitors: the likes of ITV Digital, BT and, more recently, Netflix have all threatened to damage Sky, but have not yet dented its growth. She said “in the years since Netflix launched its streaming in 2012 Sky’s record in terms of revenue growth is unbroken”.