Amazon Channels: bite-sized pay-TV for the whole family | May 2017

Sectors: 
Media
Technology
TV
Companies: 
Amazon
BT
Netflix
Sky

After a US debut, Amazon’s marketplace of SVOD services arrives in the UK and Germany, but without the major draws of HBO and Showtime

Unbundling SVOD for premium content strengthens Amazon’s position in the fast-developing connected TV landscape, where Prime Video is taking on Netflix, NOW TV and YouTube

For niche content providers, Amazon Channels provides a new, low-friction route to go direct-to-consumer with a mix of live and on-demand premium content alongside existing distribution strategies

Access Amazon Channels: bite-sized pay-TV for the whole family