Apple and Amazon bury the hatchet | Jan 2019

Sectors: 
Media
Mobile
Technology
Companies: 
Amazon
Apple
Facebook
Google
Microsoft
Spotify

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Amazon’s recent deals with Apple in TV, music and device sales mark a turning point after a decade of frosty relations

The context for this involves shifting priorities at both firms, growing pressure on Apple’s iPhone business, and rivals in common — first and foremost Google, but also the likes of Netflix and Spotify

The uneasy alliance helps both companies consolidate their strengths in the platform competition over media and the connected home — but trouble already brews

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