Augmented reality: Apple’s next 10-year bet | Sep 2017

Sectors: 
Media
Technology
Telecoms
Companies: 
Apple
Google
Samsung
Walt Disney

Through innovations in processing, connectivity and cameras, Apple’s new device lineup dispels fears that the importance of integrated, profitable mobile hardware is in terminal decline

With the broadest range of iPhone price points ever, Apple is confidently balancing between profits and growing the valuable installed base

Apple’s long way to an AR future is now well paved, but a weakness in mapping could prove to be an Achilles heel

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