Broadcast TV is growing very old, very quickly | Sep 2018

Sectors: 
Media
TV
UK Media
Companies: 
BBC
Channel 4
Five
ITV
Netflix
Sky
UKTV
Virgin Media

Linear TV is ageing, and the largest channels are ageing fastest. There is an ongoing double-whammy effect of a growing older population, and the loss of younger viewers to social media and SVOD services.

The PSBs are suffering more than most, especially the BBC channels. 31% of the population is aged 55+, but over 60% of viewing to BBC1 and BBC2 is by those aged 55+.

The trend can be halted, and even reversed to some degree. There is no inevitability to this ageing process, but it will take concerted efforts to fight it.

Access Broadcast TV is growing very old, very quickly