Consumer magazine publishing, Part one: The power of brands and industry collaboration | Oct 2017
Evidence is mounting that the consumer magazine market is reaching an existential threshold. In this two-part overview of the UK consumer magazine marketplace we address the need for industry collaboration and brand innovation.
The print market is seeing sector-wide declines and the real structural fallout has only just begun; a supply chain review is urgently required.
Magazine brands lack a unique selling point in online advertising, and although long-disastrous ad tech trends may be finally turning in favour of premium publishers, developing must-have consumer services remains the key.