Content marketing online in Europe to 2020 | May 2016

Sectors: 
Non-UK Media
Internet
Media
Mobile
Companies: 
Facebook
Guardian Media Group
Vice Media
Yahoo

Paid placements for content marketing online in Europe will increase by 186% from 2014-2020, to over €2 billion

It is a particularly exciting area for premium publishers, who can leverage their content expertise to reverse the flight of ad money to lower-cost properties. Almost all are developing creative content offerings to capture this value

Metrics and measurement, disclosure and cost remain as challenges for content marketing online, but growth is strong due to high commitment to spend from advertisers

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