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Mail and Mirror to gain share as World ends

July 2011

The closure of the News of the World will see Sunday national press circulation decline by nearly 1.8 million copies per week, taking it to little more than half its level in 2000

All titles will gain market share of circulation as a result, and we anticipate additional market share gains for the Mail on Sunday and Sunday Mirror, to more than 30% and nearly 20%, respectively

In the context of the decision to withdraw the bid for BSkyB, News Corp will consider all its options, either expanding its presence through a Sun on Sunday, or retreating altogether from the UK newspaper market

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Reference: 
2011-059