The New York Times: still a long way to go

12 May 2014

NYTNow, a new iPhone-only app offering a selection of New York Times journalism at a lower price, is the latest, pretty well executed manifestation of the company’s gradual change into a digital news business

A year after its unveiling, we review the progress of the company’s digital growth strategy, and point to some areas of concern, especially around video advertising

The biggest challenge the Times faces is to reengineer its journalism to appeal to a much broader digital audience, and to do so before others seize the opportunity its caution to date has opened up

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