Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media. We cover all sides of the market, from consumers and leading companies (e.g. Vodafone, Iliad, ITV, BT, BSkyB, Virgin Media, Apple, Google and others), to regulation. A complete list of our research can be found here.

You can also follow us on Twitter, LinkedIn or Facebook

Enders Analysis Alerts Service

Enter your email address here to be alerted when we publish a new report

Smartphones and mobile advertising

January 2011

Smartphones are rapidly moving to become a majority of UK mobile handset sales, driving a surge in mobile internet use. Even if usage per user (currently growing) flattens out, we forecast mobile internet usage to grow from 1.8bn hours in 2010 to 7bn in 2015: 28% of total online time

This should drive the long promised growth in mobile advertising and we project UK spend, including search and display, will rise to £420 million by 2015, equivalent to 10% of PC internet search/display advertising

We expect the majority of this usage to be incremental to PC-based consumption, as users find new things to do and buy on the mobile web, driving the overall online advertising market to further growth

Enter your e-mail address to read the full report

The requested report will be sent to you via email. Please enter your email address to confirm that you are a subscriber:
If your company subscribes to Enders Analysis research but you do not currently receive the reports directly and would like to be added to the distribution list, or if you are interested in your company taking out a subscription, please Get in touch to see how you can purchase access to our publications.

Reference: 
2011-001