Time to liberalise UK TV advertising minutage | Sep 2019

Sectors: 
Media
Telecoms
TV
UK Media
Companies: 
Channel 4
ITV
Ofcom
Sky

The UK TV advertising market, in decline since mid-2016, could benefit from a liberalisation of advertising minutage if Ofcom reviews COSTA and decides to make changes

Broadcasters could gain from the flexibility to devote up to 20% of peaktime minutes to advertising under the EU’s revised Audiovisual Media Services Directive (AVMSD)

Ofcom could also level the playing field between PSB and non-PSB channels, although more minutes of advertising on TV is unlikely to inverse the medium’s decline

Access Time to liberalise UK TV advertising minutage