The TV/digital advertising debate | Oct 2014

Sectors: 
Media
TV
Internet
Technology
Telecoms

In the last few days we have spoken to key authorities in advertising in the US, UK and Europe.

We have been exploring the critical debate: the degree to which TV consumption and TV advertising are shifting and will shift to digital. Recent media coverage has argued traditional TV business models could start to unravel in the medium term. We disagree.

Access The TV/digital advertising debate