VOD edges forward

20 July 2010

This report sets out our views about current trends and the longer term potential of Video on Demand (VOD) services in a world of converged TV and PC applications

Contrary to views expressed in the Digital Britain Final Report, we think that the non-linear on demand world will develop very slowly, with VOD applications unlikely to achieve more than 5% share of total TV viewing in ten years‟ time

We project that VOD use will achieve 2% of total TV viewing by 2013, some £300 million in total pay revenues and a little over £100 million in spot advertising revenues

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