Douglas McCabe was quoted in an article analysing the chances of success for Sun+, The Sun's new paid-for online service. It gives access to the newspaper's content and newly-acquired Premier League football highlights, across desktop, smartphone and tablet platforms.
"There are at present 124,000 daily website users who also read the print edition: put simplistically, what if they reduced their frequency of print purchase as paying digital subscribers?," he said. On the other hand, he saw "no reason to assume the Sun would not become one of the most popular content apps in the market".
"We believe the Sun's content is eminently well suited for mobile device delivery. [It is] short, witty, attractive for sharing, and relatively easy to package on a rapid publishing cycle to optimise breakfast, commute, coffee break and lunch usage, as well as exploiting the key weekend and evening competitive advantages."
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