James Barford was quoted in an article in regards to the possible effects on the mobile market if Scotland votes to separate from the U.K next week. James said that Vodafone, EE, O2 and other carriers operating in the U.K. will have to review everything from plan prices to regulatory changes if Scotland wins independence. He added that while Scotland is relatively sparsely populated, making it more expensive to build and maintain networks, carriers tend to charge subscribers the same prices found in the rest of the country, creating a subsidy. That will evaporate if Scotland goes it alone. "Somebody sitting in Dundee pays the same as someone in London, and Scotland is less densely populated than the U.K." he said in an interview. After independence, "there's no reason to charge the same amount in Scotland as the rest of the U.K., so either service levels would deteriorate or the prices would go up."
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