Enders News

Yahoo 6 December 2016

Alice Enders was quoted in an article on the resignation of the Italian Prime Minister, Matteo Renzi, after a crushing defeat in the country’s referendum on Sunday. Alice said “I am not sure one should identify the score on the referendum with the strength of support for the Five Stars movement. Sure, they took the Rome mayoral office this year but that is different from holding the reigns of power.” She added that the result could be bad for advertising as businesses reflect on “the perennial problem of Italy.”

Financial Times 5 December 2016

Douglas McCabe was quoted in an article on print advertising revenues, which have fallen sharply since the turn of the year, and could fall by as much as 20 per cent in 2016, according to Enders, while Google and Facebook have become more dominant. Douglas said that “there was a period where it looked like digital might start to offset the decline in print, but a lot of the trends have got worse. Convergence has become divergence.”

Digiday 1 December 2016

Matti Littunen was quoted in an article on ESports, which is developing business models that combine sponsorships and advertising with subscriptions and micro-transactions. Matti said “we don’t have the culture of micro-donation, but something similar should emerge”. “ESports can have scheduled ad breaks built into broadcast formats,” adding that other live formats wouldn’t be suited to these breaks. “Leagues can take in the benefits of ads, sponsorship, micro-transactions and monetizing social engagement. For instance, during tournaments, audiences can pay to engage with professional players.”

the Guardian 1 December 2016

Toby Syfret was quoted in an article on Netflix, which has begun rolling out the ability to download videos from its streaming service to smartphones and tablets for offline viewing. Toby said that people who subscribe to Amazon are more likely to also subscribe to Netflix, and “as long as you keep the price down” most consumers would not feel forced to choose between the two. However, he said the increasing competitiveness of Amazon’s service will still have spurred Netflix match its ability to offer downloads. He added “what they have always tried to do is make their product easy and uncomplicated, but [it is now] a question of being able to offer what the rest of the market does, and when it is Amazon that does it....”.
Though Netflix and Amazon are considered the leaders in video streaming, both have followed in the footsteps of the BBC, which led the way by launching iPlayer in 2007 and has allowed users to download programmes for offline watching on mobile devices since 2014. However, Toby said the service was no longer quite so cutting edge. “It’s always difficult when you start early. When you are a trailblazer really it looks frontline, then other things come along. At some point the BBC will have to decide whether it wants to re-engineer things.”

BBC 30 November 2016

Tom Harrington was quoted in an article on Netflix announcement - which is allowing some of its shows and films to be downloaded and watched offline. Tom said "It's surprising because just weeks ago they said it wasn't going to happen, you can understand why they wouldn't want to do it because it opens up a whole pot of rights issues. Offering a download service will cost Netflix more. But everyone else is already doing it. Amazon is doing it, Sky has been doing something similar with Sky Q. Netflix doesn't want to be left behind, or compared unfavourably to rivals."

Sky News 30 November 2016

James Barford was quoted in an article on Sky, which has announced details about its new mobile phone network - Sky Mobile - will focus on mobile data, with customers able to roll over unused data at the end of the month and to change their allowance whenever they like. James said "Sky is quite late to the market and the market is pretty tight - people don't move operators very often, churn is pretty low and a lot of contract mobile subscribers spend a lot of time in contract, so you have to pick the time to grab new customers. He added "if they are to build a substantial base, it would take them a number of years”.

Digiday 23 November 2016

Douglas McCabe was quoted in an article on the UK digital audio landscape - News Corp completed the acquisition of Wireless Group in September for £220 million ($273 million), Monocle made early bets in this space, launching a 24-hour digital radio station in 2011, and more recently Bloomberg’s digital radio launched in London in October. Douglas said “audio today is attractive to young demographics — 25-35 years — often males, who are urban dwellers and are time-poor”. He added that “consumers are filling what used to be dead time. The strategies of News UK, Bloomberg, Bauer, even Monocle all reflect these trends.”

Digiday 22 November 2016

Tom Harrington was quoted in an article on the BBC decision to take the youth-focused channel BBC Three off TV and online only. The move was a cost-cutting measure saving the corporation £30 million ($44 million) in TV transmission costs. Tom said “expectations should be set reasonably low, they are downsizing. When you downsize, you don’t have explosive success.”

Reuters 22 November 2016

Joseph Evans was quoted in an article on J.K. Rowling's digital publishing company, which expects to turn a profit in its current fiscal year, buoyed by rising sales of audio books and new ebooks that build on the nearly 20-year-old Harry Potter franchise. Joseph said "if ebooks can work for anyone, they are going to work for Harry Potter", but he noted how a push by News Corp-owned publisher HarperCollins to create ebook destination sites for other top authors has failed to take off.

Deadline 21 November 2016

Alice Enders was quoted in an article on the European Commission’s strategy for a Digital Single Market. In 2014, the European Commission announced plans to introduce a Digital Single Market for the continent which, on the surface, was painted as a utopian ideal that fell in line with the original purpose of the European Union: to encourage trade between member states; remove barriers; and encourage free movement of goods, services and people. Today Ministers of Culture from all 28 European Union Member States meet in Brussels to discuss the proposed regulation which seeks to remove territoriality of online broadcast services, such as simulcast and catch-up. However, worryingly, the EC has yet to offer up estimates of the economic impact this regulation could have. Alice said “there’s no doubt that there is an absence of any economic assessment impact and the fact that it sort of disturbs the core logic of financing and pre-financing model.”

the Guardian 21 November 2016

Douglas McCabe was quoted in an article on Vogue, the luxury magazine, which market appears resilient in the face of a change in consumer reading habits. Douglas said “we don’t think digital editions of magazines have worked at all, bar one or two exceptions. While these premium brands will continue to play an important role with advertisers and readers, there are risks from [social and digital] media from the rise of bloggers and vloggers. He added “digital has brought down the barriers of entry for [creating and showcasing] content, recommendation and discovery of products. Magazines will have to fight hard to compete with that going forward.”

the Telegraph 21 November 2016

Douglas McCabe was quoted in an article on the battle to survive that UK local paper industry is facing. Douglas sees little evidence of regional publishers building sustainable online businesses to replace their print titles. He said “it’s important to say there is still a lot of activity in print. There are hundreds of newspapers. Whether they are as good as they used to be is another matter”. Adding that “meanwhile publishers are still approaching online as legacy print businesses terrified of cannibalising existing trade; they should have built a national platform that can be used in all local markets and serve local businesses as advertisers. I suspect it is now too late because the people that actually did that, partially without meaning to, was Facebook”. Moreover, Douglas said “you can see a scenario where there are two or three, or maybe even one, big players in local newspapers”.

DigidayUK 21 November 2016

Douglas McCabe was quoted in an article on American publishers, including Mashable, Business Insider and, as of last week, Forbes, who have set their sights on France as its latest region for international expansion. Douglas said “Post-Brexit and post-Trump, next year’s French elections could hardly be less predictable or more important and influential, and so the global media circus around it will be substantially greater than French politics would expect to attract in more routine years. Given their own countries’ recent pasts, U.K. and U.S. media will take a particular interest.”

Campaign 21 November 2016

Thomas Caldecott was quoted in an article on Hearst’s magazine, the US-owned magazine giant is facing its own housekeeping issues after a wave of senior departures in the last month. Thomas described Hearst UK’s performance as "middling". Adding that digital has been "nowhere near enough" to offset the decline in print - "It’s very worrying if you’re trying to extract maximum value from advertising."

Campaign 17 November 2016

Douglas McCabe was quoted in an article on Glamour’s website, which will be relaunched on 23rd of November to become "mobile-first", with 70% of its online readership consuming via mobile devices. The title has also launched Glamour Video, a branded content platform, and signed up Microsoft as a launch advertiser. Douglas said that the new strategy "makes sense": "The best [publishers] can do in these circumstances is to make sure their individual titles are very well-differentiated, which helps when you have an oversupply problem."

Digiday 16 November 2016

Douglas McCabe was quoted in an article on The Independent, who is planning to double U.S. editorial staff. For the first month, more traffic is coming to The Independent from the U.S. than the U.K., according to the publisher’s analytics figures. Douglas said “The Independent has one clear advantage over its U.K. newspaper rivals: by becoming a digital-only business, its editorial, commercial and management focus is not diluted by print media considerations”. He added that “in its U.S. expansion, the Independent’s challenge will be achieving scale and relevance for agencies and advertisers, if it is going to succeed, it will have to deploy a very flexible platform distribution strategy from a very tight cost base.”

Bloomberg 9 November 2016

Gill Hind was quoted in an article on Sky Television viewership, which has fallen by 19 percent this season - the biggest drop yet in a five-year slide in the U.K. - that raises the risk that a decline in subscribers may follow. Gill said that Sky’s Sunday broadcast may have suffered because the company moved some of its top matches to other times. For example, this season’s most-viewed game was played on a Monday night, when Liverpool hosted Manchester United. She added that the Premier League soccer remains resilient, and is the main draw for Sky in terms of attracting subscribers - “Subscribers have held up very well, It’s worth the investment.”

The Financial Times 31 October 2016

Douglas McCabe was quoted in an article on the future of newspapers. The dramatic events of this summer such as the UK’s referendum vote to leave the EU, and Donald Trump’s unconventional march on the White House boosted circulations across newspapers, from The Guardian and the New York Times to the Daily Mail. However, the surge was temporary and the outlook for print advertising has gone from bad to worse. Douglas said that print newspaper ad spending in the UK, for instance, is set to fall by £135m to £866m this year, even steeper than the £112m drop in 2015. He added “These are big numbers. This is not advertising that is going to come back.”

Campaign 27 October 2016

Claire Enders was quoted in an article on the government's proposal to investigate the impact of TV gambling ads, which is poised to sharply divide the ad industry after several agencies spoke out about the ethics of a "grubby category”. Claire said a curb on daytime TV gambling ads "looks very serious and is directed from the highest levels" in government. She added that it was "definitely bad news" for broadcasters.

Business Insider 27 October 2016

Douglas McCabe was quoted in an article on the chief executive of the Guardian Media Group, David Pemsel, who is explainign his three-year plan to take the newspaper group from perilous loss maker to thrifty innovator. Douglas said in July the only way The Guardian can hit its break-even target is to “take the costs down significantly more. You can’t rule out looking at the cost base again”.