Abi Watson was quoted in Adweek on Le Monde in English Misses Lofty Subscriber Goals But Remains 'Optimistic'
25 April 2024The early results have been mixed, which is partially a function of timing, according to Abi Watson, senior media analyst at Enders Analysis. By the time Le Monde launched its English-language product in 2022, many members of its target audience—English-speaking news consumers with an international bent—had likely already subscribed to a primary and even secondary news source.
“They were quite late to market for an international play, especially in English language,” Watson said. “Its appeal is obviously more niche than they might have hoped at launch.”