23 March 2018 - 12:43pm -- Olga De Giovanni

James Barford was quoted in an article on Vodafone, which agrees to buy Spain’s Ono for $10 billion. The deal is part of a broader trend of mergers and takeovers in Europe, where the mobile industry is split among some 150 major operators crisscrossing national lines — compared to just four in the United States. Grupo Corporativo Ono S.A. provides phone, mobile and television services to 1.9 million customers and has the largest "next-International Lead Generation network" in Spain, reaching 7.2 million homes, or 41 percent of the country. Vodafone says Ono has abundant spare capacity, giving it space to expand. James said the price was high and was sceptical that the focus on "quad play" — the industry term for bundling phone, broadband, mobile and TV services — will pay off. He added "It's a little bit the tail wagging the dog in terms of justifying such a high cost. There's an assumption that 'quad play' is essential, but there really isn't evidence that consumers have a strong desire to buy the fixed line and the mobile services together".

Marketing Week

23 March 2018 - 11:56am -- Olga De Giovanni

Matti Littunen was quoted in an article on Mozilla, which becomes the first brand to pull ads from Facebook following Cambridge Analytica scandal. The company behind the Firefox web browser says it will not return to advertising on Facebook until there are strong protections around user data. Matti said “There are PR benefits right now in announcing a boycott, but ultimately what will matter for most advertisers is return on media investment”. He added “We don’t expect any big effect until advertisers are able to see the consumer response: will users abandon Facebook in droves in the core markets? If so, then an advertiser exodus will follow”.

Time Inc. UK magazine portfolio

At the end of January 2018, the acquisition of Time Inc. by rivals Meredith Corporation closed for $2.8bn. Time Inc. had already been in the process of selling its UK arm, which completed on March 19 to private equity fund Epiris LLP for an estimated £130m

The Time Inc. UK portfolio is a reasonably diverse one, with the following categories: Entertainment, Fashion & Beauty, Home & Design, Sport & Fitness and Specialist

ITV FY 2017 results: glass half full?

In her first results appearance as the new CEO of ITV, Dame Carolyn McCall announced a fairly good full year performance in the face of 2017’s tough ad market, with NAR and Group EBITA both down 5%

The main announcement was the start of a strategic refresh. For now, this is light on detail, but with more to come at the H1 interims. The bottom line is to improve all areas of the business through greater use of data

YouTube: thinking beyond the long tail

Engineering excellence and user generated content (UGC) have propelled YouTube to Facebook-level reach, with growing viewing in all demographics and on the TV-set

However, the commercial limits and PR risk of its long-tail content model have prompted a diversification effort involving subscriptions and long-form content

Becoming a major part of Google’s revenue amid fierce OTT competition would require YouTube to be more flexible in its partnerships with the AV industry, and a more aggressive go-to-market strategy

NBC News

16 March 2018 - 6:04pm -- Olga De Giovanni

Julian Aquilina was quoted in an article on big tech companies who are progressing their way into the world of live sports. Facebook, Amazon and Google, better known for making social networks and search engines, have spent the past few years buying up the rights stream live sports events over the internet. Though most of these contracts have been small compared to the billion-dollar agreements paid out by broadcast networks, the steady drumbeat of deals by tech companies with plenty of cash to spend has put the media industry on notice. Julian said “I think Amazon and Facebook have shown their hands and bought sports rights in the past. They will continue to pick on the fringes. They haven’t secured a major sport with exclusive rights. When they do that, it will be the day that everyone takes a step back and says, ‘They’re really here”.

Addressable TV has more to deliver, while online video posts record highs

The market for addressable TV looks constrained despite its benefits, with Sky AdSmart taking less than 2% of overall TV ad revenues. Meanwhile, online video revenues for Google, Facebook and others have surged dramatically

Agencies are seemingly enraptured by online video  a highly profitable medium to buy despite concerns about a lack of effectiveness, safety and transparency 


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