BBC Radio 5 Live

13 September 2018 - 6:25pm -- Olga De Giovanni

James Barford appeared on BBC Radio 5 Live to discuss roaming after Brexit. He concluded that customers of larger operators travelling to big European countries are unlikely to be affected. There may be issues with smaller European countries if operators there play hardball and offer high wholesale rates to UK operators. In 2017 most of the UK operators made a big deal out of the introduction of free roaming, so customers might feel let down if this is reversed without good reason and the operators will not want to irritate them in this way.

Broadcast TV is growing very old, very quickly

Linear TV is ageing, and the largest channels are ageing fastest. There is an ongoing double-whammy effect of a growing older population, and the loss of younger viewers to social media and SVOD services.

The PSBs are suffering more than most, especially the BBC channels. 31% of the population is aged 55+, but over 60% of viewing to BBC1 and BBC2 is by those aged 55+.

The trend can be halted, and even reversed to some degree. There is no inevitability to this ageing process, but it will take concerted efforts to fight it.

UK mobile market Q2 2018: Disappointment before dawn

UK mobile market service revenue grew by 1.7% in Q2, up from 1.3% in the previous quarter, a disappointing result in the context of boosts from both IFRS 15 accounting and the annual price rises in the quarter

O2 was the star performer this quarter, with its service revenue growth leaping ahead to claim the top spot. BT/EE’s service revenue growth declined on an underlying basis, with weak contract net adds over the last six months catching up with it, and H3G and Vodafone were slightly improved and steady respectively excluding some one-off effects

The Mac Observer

7 September 2018 - 12:43pm -- Olga De Giovanni

Thomas Thomson was quoted in The Mac Observer in an article on Amazon’s coverage of the US Open tennis. Viewers complained of poor audio and video quality, but Thomas says that “These issues are a recurring theme, not just for Amazon, for other new entrants in sports video. Amazon has had a brief history of playback and picture quality issues with last years livestream of NFL Thursday Night Football; YouTube TV suffered regional outages in its World Cup coverage in the summer; and, Perform Group’s [experienced] high-profile problems in Italy with the Serie A [Italy’s top soccer league] over the last fortnight.” Starting next year, Amazon will be broadcasting 20 coveted Premier League football (soccer in the U.S.) matches on Prime. While there is time to correct the problems seen at the US Open, Thomas said there are “most certainly” concerns. “This will be a key litmus test for sports OTT as a sector,” he said. “Whilst their outlay on this Premier League package was low, the reputational risk is significant. The User Interface will need to be revamped, and if they can’t deliver at least an SD quality picture to 100% of viewers, then they will not be able to realistically compete with Sky and BT with traditional satellite and cable transmissions.”

Japan's recorded music market starts to stream

Recorded music revenues in Japan are stuck in decline as physical sales sag, although 2017 marks the first year when streaming gained a foothold with 8 million subscribers. 

J-pop fans spend on 'experiences' with their idols including events, merchandise, CDs and DVDs, which streaming cannot replicate. Top native LINE MUSIC offers integration with a popular messaging app and bundling with mobile. 


5 September 2018 - 11:47am -- Olga De Giovanni

In an article on Immediate Media’s acquisition of BBC Good Food, Digiday quoted Douglas McCabe. According to Douglas, it was a foreseeable transition. “It’s a great brand — in print, online and as a live event — and understandable that BBC Studios would want to hang on to it, but in the end Immediate Media provides a more natural home.”


4 September 2018 - 1:56pm -- Olga De Giovanni

Claire Enders was quoted in a Euronews. article on the announcement of Mark Read as the new WPP CEO. "The conditions under which Martin left were such that there is a premium in appointing someone who knows the ropes and can smooth things down," analyst Claire told Reuters, ahead of the announcement.

Marketing Week

4 September 2018 - 1:33pm -- Olga De Giovanni

Matti Littunen was quoted in Marketing Week in an article on WPP’s appointment of Mark Read as the new CEO. Focused less on cost-cutting and more on client relationships, Read strikes a stark contrast with Martin Sorrel, and is set to revolutionise the WPP business model. Matti says “Starting from the needs of the clients and integrating capabilities sounds good, but is very difficult to do in practice across a large holding group structure. However, Mark Read has experience of integrating very different types of teams as he helped turn Wunderman from a direct marketing agency to a more holistic digital shop (absorbing several agencies along the way). I liked the phrase ‘we won’t let our own structures distract us or get in the way’ – most effective treatments start from the right diagnosis, and this one is spot on.”

The Guardian

3 September 2018 - 11:12am -- Olga De Giovanni

Alex Fenton was quoted in The Guardian in an article on the competition between the BBC’s Bodyguard and ITV’s Vanity Fair. “Premium drama remains the crown jewel content for broadcasters and streaming services. It has become a fiercely competitive arena over recent years, and its importance has only increased as the deep-pocketed Netflixes and Amazons of the world have entered the fray,” said Alex. “The competition for eyeballs has opened up and driven up production costs and standards, and bigger, better dramas are a good way for content providers to differentiate themselves.” He said there was still a substantial value for traditional channels to make appointment television that brings in viewers at a set time every week. “ITV tends to skew older in its viewership, but younger viewers tend to be the most valuable demographics to advertisers, so any content which can reassure younger people of the relevance of broadcast television programming is a big win for them.”

Commercial TV impact trends: better than viewing trends, worse than ideal

There has been no shortage of attention paid to declining TV viewing over recent years, but much of it focuses on overall viewing time rather than advertising delivery 

This is to overlook the engine driving most of the UK’s television industry. Commercial impact delivery has held up well relative to overall viewing, and is strong for certain key demographics


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