Alice Pickthall was quoted in an article on how The Guardian put itself on the path to profits. After two battle-weary years in which The Guardian cut costs and halved losses, the publisher is starting to turn a corner. Today, The Guardian, coming off a redesign, can confidently say it is on firmer footing than it has been in years. The Guardian has halved its operating losses compared to two years ago, now looking at breaking even by 2019. Perhaps most critically, it no longer relies on advertising for the majority of its revenue. Where others like The New York Times and The New Yorker have turned to the trusty paywall, the Guardian took a philanthropic route, asking readers for one-off donations and paid memberships. So far, that decision is paying off. Alice said “The Guardian has undoubtedly exceeded everyone’s expectations. In the long term, they need to find more ways to monetize their audience than just charity, but committed digital subscribers, not just supporters”.