AV ad measurement – The JICs saw puzzles coming, complete with missing pieces

Technology has brought both capability and complexity to audience measurement. Joint Industry Committees (JICs) face the twin-headed problem of measuring the online versions of existing media, as well as a raft of new online media and formats across a range of devices

While JICs wrestle with discrete media, cross-media measurement is a melee of methodologies across platforms, devices and companies. The operational reality is an abundance of metrics – including the incompatible and unsuitable – but with crucial pieces missing, such as universal online currencies

The Times

29 May 2018 - 1:02pm -- Olga De Giovanni

Douglas McCabe was quoted in an article on Jeff Bezos, whom after his success in taking The Washington Post global is rumoured to be looking at ways to add to his publishing portfolio. Under the Amazon founder’s direction, the Post has been transformed from a local newspaper fixated on Capitol Hill skulduggery to a national heavyweight with more than 1m digital subscribers. If the rumour mill is to be believed, the 54-year-old is eyeing further acquisitions in the publishing sphere. Douglas said “Amazon has a forensic attention to detail on getting the right service for consumers. Bezos has applied the same rationale to The Washington Post”. He added, “this industry spent 20 years teaching everyone in the world that news should be free. The truth is, readers are smarter than that. They know high-quality journalism is expensive to produce and they are willing to pay for it, but you have to ask them”.

Sunday Post

29 May 2018 - 1:01pm -- Olga De Giovanni

Alice Enders was quoted in an article on the SNP’s Sustainable Growth Commission’s report which has been finally published on Friday to be hailed as a realistic and optimistic assessment of the economic prospects of an independent Scotland – and dismissed as worthless pie-in-the-sky projections built on guesswork and blind faith.

THE GROWTH - The report identifies annual outward migration as the core symptom of the economy’s malaise.

The brain drain of Scots to England has been on-going for decades, lowering Scotland’s growth potential and further inciting migration.

The ageing population then places growing demands on public services while the tax base shrinks.

Solving this has stumped every post-devolution Scottish government.

Many also believe such a high dependence on the UK makes independence unfeasible.

Not so, says the Commission, making two crucial assumptions: Scotland keeps Sterling (backed by the Bank of England), and starts life debt-free (as the debts belong to the UK, though there will be a £5bn annual “solidarity” payment to service the historic debts).

This gives Scotland an unprecedented ability to borrow to finance the set-up costs of a new state and also the ongoing budget deficit. The Commission pledges to eventually reduce the deficit to the 3% ceiling required of EU member states.

To achieve this, the Commission assumes Scotland averages growth of 2.5% in the first decade of independence.

While Scotland’s growth averaged 2.3% in the decade prior to 2006, it has been under 1% for the past decade so it is a big ask and the report seems overly reliant on heroic assumptions.

Variety

29 May 2018 - 12:58pm -- Olga De Giovanni

François Godard was quoted in an article on Netflix and Telefonica’s Movistar +, who have struck what they announce a global partnership which will see Movistar + TV and OTT services offering Netflix to subscribers across Spain and Latin America. Netflix’s launch on Spain is scheduled for the end of 2018. Launches in Latin America will be announced in the next few weeks. François said “the first point of these deals is to put Netflix on the TV set in a concrete way. 80% of viewing of Netflix is on the TV, not on the computer, or tablet or cell phone”. He added “For Netflix, you deliver a better product because this is not OTT. If users want to watch high definition on their big TV screen, in the Telefonica arrangement there is no risk of the bandwidth not being sufficient, scaling down on a lesser quality picture.”

the Guardian

25 May 2018 - 5:09pm -- Claire O'Brien

Tom Harrington was quoted in the Guardian on Netflix's rapid growth.The company behind Stranger Things and The Crown must continue producing hits, poaching Hollywood talent and gaining subscribers at a rapid rate if it is to justify the faith of an investment community that pushed its valuation to nearly $162bn (£121bn) on Thursday – $10bn ahead of Disney. “They need to keep on borrowing as they are investing so much so quickly in content and have to stay ahead, there’s nothing else they can do,” Tom Harrington, an analyst at Enders, says. “They have to stay ahead of Amazon and Apple, and soon Disney. They are at the moment but there are very well funded, larger, competitors starting to get their act together.”

French, Spanish and Italian telcos won’t bankroll further football rights inflation

The rights auction for France’s Ligue 1 will be held on 29 May. With Altice’s struggling subsidiary SFR unlikely to bid, Canal+ and BeIN Sports may not offer enough to meet reserve prices, triggering a postponement of the auction

In Spain, stiff fixed-line competition is shifting battlegrounds from football to scripted content. The Champions League has yet to sign up a platform for next season, while the upcoming 2019-22 La Liga rights auction may well fail to increase domestic revenues

Strategically challenged: Vodafone Q4 2017/18 results

The major change in trend evidenced in Vodafone’s Q4 results was a decline in mobile service revenue growth in Germany by 2ppts on the December quarter, in spite of record contract net adds and improving growth trends from its competitors

At least part of this deterioration is likely due to its strategic focus on converged products; we estimate discounts of around one third and question the rationale for this initiative, particularly given the admission that this is distracting from the core mobile business

BT new Consumer strategy: Converging, but in a good way

BT has emphasised ‘convergence’ in its new Consumer strategy, but it has avoided most of the usual fixed-mobile convergence mistakes, with separate brands, minimal discounting and only slightly flawed converged products

The general strategy is to improve customer service to improve market share trends (particularly in broadband), enable premium products/positioning, and allow for cross-selling of a strong set of converged (in a broader sense) products, which is very sensible in our view

European video-on-demand: Playing catch-up to the UK

The UK continues to lead the EU5 in take-up and consumption of video-on-demand services, with close cultural alignment and a historic williness to pay for TV content making it a receptive home for US SVODs

Netflix dominates in most markets, benefiting from high-profile US imports and big-budget local productions. Local SVODs are struggling, with those operated by FTA broadcasters facing considerable challenges

the Guardian

17 May 2018 - 5:33pm -- Olga De Giovanni

Claire Enders and Gill Hind were quoted in an article on the biggest TV day of the year. In fact, Saturday hundreds of millions of viewers are expected to tune in around the world to watch Prince Harry and Meghan Markle’s wedding and Chelsea take on Manchester United in the FA Cup final. Claire thinks more young people will watch the wedding, or share images of it, on their mobile, while her colleague Gill said “There will probably be higher audiences in the US than last time but probably less interest elsewhere”.

Pages

Subscribe to Enders Analysis RSS