Consumer magazine publishing, Part one: The power of brands and industry collaboration
Evidence is mounting that the consumer magazine market is reaching an existential threshold. In this two-part overview of the UK consumer magazine marketplace we address the need for industry collaboration and brand innovation.
The print market is seeing sector-wide declines and the real structural fallout has only just begun; a supply chain review is urgently required.
Magazine brands lack a unique selling point in online advertising, and although long-disastrous ad tech trends may be finally turning in favour of premium publishers, developing must-have consumer services remains the key.
|Internet, Media, UK Media||5 October 2017|
Consumer magazine publishing, Part two: The power of brands and industry innovation
In a challenging digital marketplace, publishers face a crisis of purpose. To navigate the turbulent seas, publishers must invest more in their brands and the industry as a whole must innovate
Consumer engagement, previously held by magazines, has sailed to social media where young influencers across Instagram, YouTube and Snapchat challenge established norms of content discovery and curation
Magazines are more heterogeneous than is commonly assumed, and strength lies in a distinctive brand. To right the course, we recommend the industry carry out bespoke reviews that outline brand-specific audiences, use-cases and revenue solutions, and exploit systematic audience data to optimise all brand manifestations - with enhanced marketing income a secondary benefit
|Internet, Media, Mobile, UK Media||6 October 2017|
Consumer magazines: economic and technological disruption
Persistent, anaemic economic growth continues to constrict all spend on recreation and culture, especially for lower income consumers. Female readers, the bedrock of the magazine industry, will be especially hard hit by government austerity measures, which will begin to bite in 2013
Smartphone and tablet ownership amongst wealthier consumers has already impacted their spend on magazines. The industry can expect further shocks as mobile device penetration grows among older and also lower income demographics
New publishing platforms pose familiar challenges: publishers must compete with new online players from very different sectors; complexity and rapid change are a constant; historically low print magazine subscription volumes make the transition for publishers to data strategies and to develop flexible charging models more demanding than might otherwise be the case
|Media||28 January 2013|
Consumer Magazines: Print still key; radical innovation emerging
UK consumer magazine print circulation fell -9% in 2015 while total display advertising fell -7% as magazines continue to outperform other press categories.
However, the overall picture is still one of falling consumer and advertiser demand and the fierce competition for user attention and advertising spend online is reflected in consumer magazine digital display advertising growth of just 12%: about half of the total online display growth rate in 2015.
At the same time publishers are starting to embrace radical innovation using their brands to produce multiple revenue streams ranging from e-commerce to events, as we explore in our four publisher case studies included in this report.
|Media||5 July 2016|
Consumer Payment Companies
In this short note Chris Goodall looks at consumer payment technologies. He says that the banks and credit card companies are under no immediate threat from new technologies. Do not be confused by the wizard new technologies coming out of Nokia; technical advances are not going to change payment systems much in the next five years. Rather, he suggests, observers should focus on three interesting companies which use low technology solutions to solve particular payments problems. These companies support, rather than undermine, existing players in the consumer payments industry.
|Media, Telecoms||25 October 2001|
Consumer Reactions to 3G
The service from '3' in the UK is one of the few examples of a 3G network in action in Europe. In this report we look at the evidence of customer experiences at 3 to determine the potential popularity of the services to a wider audience. Our sources include two studies performed by GSM operators and an NOP survey.
|Telecoms, Mobile||27 October 2003|
Consumers and digital marketing
UK digital advertising will grow beyond £10 billion by 2018 by our estimates, representing more than half of all advertising spend and delivering the most advanced large advertising market in the world on a per capita basis.
Nevertheless, we see critical issues in digital marketing that are frequently acknowledged, but hard to fix.
At the heart of our hypothesis is the view that the marketing industry – brands, agencies and media – has focused on technology and efficiencies at the expense of consumer experience and distinctiveness.
|Internet, Media, Technology, Telecoms, TV||22 June 2016|
Content marketing online in Europe to 2020
Paid placements for content marketing online in Europe will increase by 186% from 2014-2020, to over €2 billion
It is a particularly exciting area for premium publishers, who can leverage their content expertise to reverse the flight of ad money to lower-cost properties. Almost all are developing creative content offerings to capture this value
Metrics and measurement, disclosure and cost remain as challenges for content marketing online, but growth is strong due to high commitment to spend from advertisers
|Non-UK Media, Internet, Media, Mobile||3 May 2016|
Content marketing: publishers' saviour?
Brands are investing more than £5.2 billion a year in content strategies, £1.2 billion of it with consumer media, and investment is growing at 25% per annum, massively outstripping growth in traditional advertising
Content marketing defies the broader direction of travel in the digital era – response-measured programmatic advertising – by expressing value in content and context, much of it at the top of the discovery funnel
In a rapidly converging marketing value chain some consumer publishers are adopting agency values and practices by responding to the changing demands and expectations of their advertisers
|Internet, Media, UK Media||6 July 2015|
Context is queen: the value of media environment
New evidence suggests brand owners and agencies have considerably different perceptions of how the digital marketing marketplace is performing.
The timing of these findings is critical, as digital display growth in the UK is far more advanced than in any major advertising market.
One of the perceived risks of a relatively narrow measurement provision is that media context is being diluted, with long term implications for the value of marketing inventory across all media.
|Technology, Internet, Media||24 February 2015|
Contracts Rights Renewal
The Competition Commission inquiry into the proposed merger of Carlton and Granada imposed a remedy called Contracts Rights Renewal. Ofcom devised the details. We conducted a series of interviews to determine the likely effect of these new rules.
|Media||10 December 2003|
Copyright owners and ad-supported digital content models: more trouble brewing
Highlighting the challenges of the ad-supported digital music model, SpiralFrog, the first licensed service to launch in the US, collapsed recently in a sea of red ink and failed promises
Newly licensed ‘cloud’ jukeboxes like Spotify or We7 are struggling to make sense of the ad-supported model whose licensing costs far outweigh their potential revenue at present
Digital Britain’s proposed Digital Rights Agency could improve the licensing environment for cloud jukeboxes, but we expect copyright owners will take particular care to avoid substitution of music consumption from pay-for to ‘free’ (but ad-supported), unless the financial rewards are commensurate
|Media, Music and Radio||26 March 2009|
Core TV and connectivity trends
The period between 2010 and 2013 was one of technological change in video consumption as connected devices achieved mass market adoption and online video players grew in popularity
Amongst the young, TV set viewing fell across this period, particularly in the UK, but this shift in behaviour has yet to impact older demographics in the same way. An ageing population, and associated longer viewing time among older audiences, helped maintain the total number of TV minutes viewed in the three key markets of the UK, US and Germany
Video industry revenues also look resilient; internet advertising has not impacted TV advertising to the same extent it has print, while we are yet to see any meaningful evidence of cord-cutting as a result of increased penetration of SVOD services
|TV, Media||8 October 2014|
Could AT&T turn around Vodafone?
Amid ongoing speculation that AT&T will make a bid for Vodafone post its Verizon Wireless divestment, in this note we consider the validity of AT&T’s hypothesis that there is "a huge opportunity for somebody" to repeat the US experience of heavy capital investment coupled with firm pricing in Europe
|Mobile, Telecoms||1 November 2013|
Court of Appeal verdict on Sky stake in ITV
The Court of Appeal’s (CA) dismissal of Sky’s second attempt to overturn the Competition Commission’s (CC) decision that it must reduce its 17.9% shareholding in ITV to below 7.5% makes it increasingly probable that Sky will comply with the CC ruling at some point during 2010/2011
Although the CA’s dismissal of Sky’s appeal has always seemed the likely, even if never certain, outcome, the extra time consumed has so far benefited Sky greatly as the ITV share price has recovered from a low of below 20p in March 2009 to around 60p in January 2010
Sky’s share purchase was seen by ITV and others as unwanted interference in ITV’s affairs, but there was no suggestion of interference during the whole period of review by the competition and judicial authorities, while the outcome suggests that any future interest shown by other leading UK TV media players will probably also raise tough competition issues
|Media, TV||25 January 2010|
Cover prices: the old new model
News International’s decision to raise the price of the Sun on Sunday is partly a result of it being seriously under-priced since launch and partly a signal of a broader strategic focus at News International and press generally
With digital revenues not scaling as publishers had hoped and with print advertising continuing its structural decline, newspaper and magazine publishers are finding success with the oldest trick in the book: increasing cover prices to drive up income
Publishers are realising that circulation decline is accelerating anyway and price increases appear to constitute only a marginal additional loss. It no longer makes sense to undervalue the product
|Media||15 April 2013|
This report on the digital transformation of the creative industries in the UK was produced by Enders Analysis and research partner Bain & Company, to support the Creative UK event organised by Enders Analysis and held at the BT Centre on 18 March 2104. The event is sponsored by BT, Enders Analysis, Bain & Company, Powerscourt and Shine Group.
The UK’s rate of business creation since 2010 has been especially strong relative to other major economies, backed by a solid trend to self-employment. Business creation in the creative industries – music, film, television, advertising, the arts, book and newspaper publishing - has been a major contributor, up 17% since 2010.
Underpinned by a generation of investment in broadband, digital technology is changing how many creative-sector companies produce and distribute products. But experiences vary widely:
|Technology, Internet, Media, Telecoms||18 March 2014|
CRR (Cash Withdrawal Machine)
Total TV advertising expenditure is expected to fall between 4% and 7% in 2006. ITV1 will suffer most, with a projected fall in NAR of around 13-14%, but the rest of the TV industry is also starting to feel the pain
|Media, TV||27 September 2006|
Cyber blues: TalkTalk Group Q3 2015/16 results
Damage from the cyber-attack was revealed to be a 2% impact to the on-net subscriber growth, a 3% impact to Group revenue growth and a combined EBITDA and exceptionals cost impact of £75-80m, roughly double the previous guidance
An updated FY17 trading strategy promises “more conservative” price increases and greater focus on upselling mobile/fibre/TV to existing customers, while maintaining rather than growing the consumer base
FY17 guidance has been updated to account for cyber-attack related setbacks and trading strategy adjustments, now aiming for modest revenue growth and EBITDA of £320-360m and an implied margin of 17-20%
|Fixed Line, Telecoms||9 February 2016|
DAB radio - nice platform, shame about the take-up
Consumer take-up both of DAB receiver hardware and of listening to digital-only radio stations has been slow, in spite of considerable investment in content and in transmission infrastructure for the platform by the BBC and commercial radio since 1995
|Media, Music and Radio||22 June 2008|