Publications

Format: Jun 2019
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Apple's iPhone advantage

Apple’s results underlined its status as the tech industry’s biggest and most profitable company due to the iPhone, accounting for two thirds of the company’s revenue and capturing three quarters of all smartphone profits

While the iPhone dominates the $500+ handset market, the question is how will this segment develop as smartphone penetration approaches maturity in developed markets and mobile operators restructure handset subsidies

The shift to separate airtime and device plans could increase consumer price sensitivity, but leasing plans with annual replacement, supported by the iPhone’s strong second hand value, bring the opportunity of faster replacement cycles, with upside and downside risks matched

  • Apple
Non-UK Telecoms, Internet, Media, Mobile, Technology, Telecoms 9 November 2015
Apple Watch: the next must-have device?

Apple has provided more details on its smartwatch range, on sale from April, priced between $350-$17,000 to appeal to a wide range of would-be buyers and initially focusing on enhancing the iPhone through added convenience.

The Watch is likely to develop quickly in the next few years, and has the potential to become an indispensable tool for managing payments, health data and identity, as well as controlling other connected devices.

The company is laying the foundations for Watch to become a must-have device, but the case is still to be made and ultimately its success depends on a number of key groups and factors outside Apple’s control.

  • Apple
Mobile, Telecoms, Technology, Internet, Media 16 March 2015
Apple updates the ecosystem, spurning Google

Apple has announced the features of the next version of iOS, the platform that runs the iPhone, iPad and iPod Touch. Key steps includes the replacement of Google Maps with Apple’s own mapping service, Facebook integration and expanded features for the Chinese market.

By replacing Google Maps, and in numerous smaller ways, Apple is starting to direct its users away from Google: a key theme across many new features is moving search and discovery away from raw web search.

Apple also announced a solid refresh of its laptop line (though the Mac business is now only 13% of revenues) and did not announce a new television product, despite frantic rumours that it would.

  • Apple
Mobile, Telecoms, Technology 17 June 2012
Apple TV in the UK

Apple has now launched downloads of 28 US TV series in the UK, hoping to drive demand for portable video watching on iPod or for home viewing via Apple TV

  • Apple
Media, TV 27 August 2007
Apple takes the high road

Apple’s two new iPhones both secure its grip on the high end (for now) and extend a cautious toe into (slightly) cheaper waters. They will not deliver a step change in global sales growth, but should deliver solid performance

9m unit sales at launch are impressive, but 200m updates to iOS 7 (double last year’s figure) point to the continuing strength of Apple’s ecosystem and its ability to deploy innovative new features

We continue to believe there is room in Apple’s portfolio for a $350-$450 phone without weakening Apple’s quality of experience or brand positioning, but this is clearly now off the agenda for another year

  • Google
  • Apple
Mobile, Telecoms, Technology, Internet, Media 20 October 2013
Apple Special Event 2016: a photo finish

Apple’s hardware progress at this year’s Special Event was more impressive than the software announcements at WWDC in June, though not at the level seen during the bumper launch of the iPhone 6

Improvements in camera technology and custom chips are preparing the iPhone for more drastic design changes and new location-based service categories in the future

Next year, faster development of both software and hardware is required to defend iPhone margins or user base growth, let alone both

  • Apple
  • Google
  • Samsung
Mobile, Technology, Telecoms 12 September 2016
Apple rewrites the textbook

Apple has begun selling interactive textbooks via its iBookstore, a move which is likely to accelerate the digital transition in education

However, the pace of change will be slowed by the cost of devices and the limited number of textbooks that have been designed for tablet computers

By developing educational software and course materials, Apple is trying to position the iPad at the centre of students’ educational lives – a niche that could significantly boost its hardware sales

  • Apple
Media, Technology 30 January 2012
Apple refreshes the iPhone

Apple will release the iPhone 4S later this month, with substantially upgraded internals but the same design. Despite disappointment at the lack of something with a ‘5’ on the box, this is a solid update that maintains Apple’s competitive positioning

The most significant omission was a lower-priced iPhone. Apple sells the 3GS and now the 4 at lower prices, but lacks a dedicated device to address the sub $300 (SIM-free) market where most future growth will come from. We think this is only a matter of time

Apple’s new ‘Siri’ voice assistant looks very impressive as a USP. If it works, and spreads, it will join apps as a structural problem for Google, drawing people away from web search

  • Apple
Mobile, Telecoms, Technology 4 October 2011
Apple quarterly results

iPod volumes hit a record 21.1 million units sold in the key Christmas quarter, but year-over-year quarterly revenue growth declined again to 18% (from 29%) due to lower prices for all iPods and consumers’ drift to low priced flash memory based players (iPod Shuffle). Apple’s push on the iPhone limits the iPod’s future development and hence this segment’s future revenue growth

  • Apple
Music and Radio, Media 30 January 2007
Apple Q4 FY2007 results: can the iPod shine over Apple’s Christmas?

School’s back and strong computer sales drove Apple’s Q4 FY2007 revenue to $6.22 billion, up 28.5% year-on-year

  • Apple
Media 30 October 2007
Apple Q3 2015: Watch this space

Apple delivered strong results in Q3 2015, selling a record number of iPhones for the June quarter, though iPad sales slid dramatically as consumers switch to ‘phablets’ and the company did not provide any detail on early sales of Watch, its biggest product launch since 2010

We remain bullish both on the iPhone and the Watch’s long term potential, though the latter remains a work in progress and, like many of Apple’s existing customers, we await the next iteration with interest; by contrast the iPad may have peaked already

Rising revenue from App Store, up 24% year-on-year, as well as new products like Apple Music and Apple Pay, should continue to boost the contribution from Services, and we expect this to evolve into a more material part of the business, but ultimately it’s still all about the iPhone

  • Apple
Internet, Media, Mobile, Technology, Telecoms 24 July 2015
Apple Q3 2006-07 results

Apple reported strong revenue growth for Q3 2006/07, up 23.8% year on year to $5.41 billion, powered mainly by strong computer sales

 

 

 

  • Apple
Media 30 July 2007
Apple Q1 FY2008 results

Powered by strong computer sales at Apple stores and surging European sales (and the weaker dollar), Apple’s dollar revenue for Q1 FY2008 rose 35% year-on-year to $9.6 billion, exceeding guidance of 29%

  • Apple
Music and Radio, Media 31 January 2008
Apple prunes the ecosystem

Last week Apple introduced a new subscription payment system for publishers using its devices, but also clamped down on publishers using their own payment systems, obliging them to offer Apple’s system (with a 30% commission) in parallel or leave the platform

For publishers selling their own content with no marginal cost, this is an extra cost that most will grudgingly accept. But aggregators obliged to pay rights-holders a fixed fee for each content sale, such as music or ebook vendors, face bigger problems: some will be forced off the platform

Apple is trying to strengthen its ecosystem, increasing the range and user-friendliness of apps and locking users in with content only usable on its devices. Yet it risks pushing some popular services off its platform entirely, increasing the appeal of the newly launched Android devices

  • Google
  • Apple
Mobile, Telecoms, Internet, Media 21 February 2011
Apple joins the rush for a tablet Christmas

After selling 100m iPads in 10 quarters, Apple has entered the ‘smaller, cheaper’ tablet market with the $329 (£269) iPad mini. This is well above the $200 (£159) point hit by Amazon and Google, who are selling at cost, but we expect ecosystem and design to make it a bestseller

Tablets are still in price discovery: the iPad’s US ASP has fallen from $610 to $505 since launch while Google and Amazon have found a market for smaller devices at $200. Apple is moving to extend its dominance and prevent competitors building a bridgehead in a new sub-segment

We expect further record sales of tablets at the new lower price points over Christmas, accelerating cannibalisation of the desktop web and print by tablets and apps, which take the web to the train, sofa and kitchen table

  • Apple
Telecoms, Technology, Media 29 October 2012
Apple iPhone: revolutionising the mobile business?

Apple has at least revolutionised two aspects of the mobile business: getting customers to queue overnight for a handset, and selling ‘contracts-in-a-box’, neither of which are likely to catch on in Europe

  • Apple
Mobile, Telecoms 7 July 2007
Apple iPhone 3G: faster... cheaper... slimmer margins

The much anticipated iPhone 3G is due to launch in July; it will include 3G and GPS, but will otherwise be quite similar to the old model, and is still a little off-the-pace in feature terms

  • Apple
Telecoms, Mobile 10 June 2008
Apple drops DRM

Major record labels will allow iTunes to sell all its music stripped of digital rights management (DRM), removing a barrier to digital music buying, while iTunes will introduce in April the tiered pricing the industry wants

We expect no real bounce in demand, however, as Apple’s DRM was not a restriction for iTunes customers as most owned iPods, the dominant music player in a market which is almost fully matured – we expect few iPod customers to pay to upgrade their libraries to DRM-free

News of peace breaking out between iTunes and the recorded music industry was overshadowed by reports of the continued steep decline in CD volumes sold in the US market, down almost by one fifth in 2008 from 2007, with digital increases again failing to offset the decline

  • Apple
Media, Music and Radio 15 January 2009
Apple battles for control

New ‘s’ versions of the iPhone 6 and 6Plus will help to maintain Apple’s grip on the high-end smartphone market. A notebook-sized iPad Pro and revamped Apple TV round out this year’s iOS device upgrade

iPhone sales may be further boosted by a new leasing plan, initially US-only, allowing users to upgrade handsets each year more easily, which also should enable the company to take a share of the used iPhone market, and could even be a precursor to an Apple MVNO

While the new iPad and Apple TV are unlikely to have a material impact on profits in the near term, they should be seen in the context of the wider battle for control of the connected office and home

Media, Technology, Telecoms 16 September 2015
Apple at WWDC: intelligent design

Apple has confirmed the launch of Apple Music, its streaming music service, available on iOS devices by the end of June, and later on Android. Priced at the same level as Spotify’s premium tier and lacking a free ad-supported offer, much hinges on the appeal of its curation tools.

Other key announcements included a news app, the roll-out of Apple Pay to the UK, improvements to maps, and new operating systems for Mac, iPhone/iPad and Watch.

The main theme was one of increasing intelligence in services, with Music and News both being curated and the software getting better at understanding and predicting user needs. This is a necessary step to prepare for the next wave of consumer technology: wearables and connected devices.

  • Apple
  • Google
  • Spotify
Media, Music and Radio, Technology, Telecoms 18 June 2015

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